The Pros and Cons of Business Blogging
It seems like every company has a blog nowadays. But the truth is, only 12 percent of Fortune 500 companies have an external blog, and even fewer smaller businesses have one. If you're thinking of starting a blog for your business, here are the pros and cons you'll want to consider.
The Often Overlooked, No Cost Way to Increase Leads
If you're like most business owners or marketers, you're probably working hard to increase your lead generation while at the same time lowering your marketing costs. And chances are good you're missing the very best ways to do this. Read more >>
5 Rules of Twitter Etiquette
Twitter has its own rules of the road. Before you jump in, or even if you already have, read this article from Joel Comm, author of Twitter Power. Read more >>
Finding and Working with a Web Developer
How can you find and work with a web developer who will get your site built quickly, professionally and at a reasonable cost? Here are 14 suggestions.
Why Facebook and LinkedIn are Good for Your Business
Have you been hearing all of the buzz about social networking? Feeling confused? It isn’t as complicated or time consuming as it may seem. Plus, it’s good for your business to get involved. Read more >>
How You're Losing Sales on the Internet
Is your site attracting lots of targeted visitors? Is it bringing in new business and new contacts daily? If it's not, you might have fallen victim to one of these six mistakes of internet marketing.
7 Deadly Sins of Selling on eBay
You know of people making a killing on eBay selling everything from used CDs to car parts. But your listings have had a lackluster response. What could you be doing wrong? Before you throw in the towel, make sure you aren't committing one of these seven eBay seller sins.
Could Your Website Get You Sued?
The answer is "Yes!" Even if you don't slander anyone in your blog or steal anyone else's work, what's on your website - or maybe what's NOT on it could get you sued. Here are the top 10 legal faux pas you should avoid.
7 Best Practices for Corporate Blogging
What started out as an outlet for teenage expression and grassroots journalism has turned into a lucrative communications tool for small and large businesses alike. But before you and your business jump on the blogging bandwagon, consider these seven guidelines for business blog success.
6 Marketing Strategies That Pay Off
Short-term and long-term marketing are both necessary to produce sales. Though it may seem that short-term marketing efforts are bringing in all the sales, it's really the result of both marketing types combined. Here are some examples of short- and long-term marketing that you can use in your online business.
Looking Good on the Web
Just putting a site on the web doesn't mean anyone will find it. And worse, it could be driving people away if it isn't designed well. Here are some success secrets we've uncovered.
Building a Web Site? Ask These 7 Questions First
These days, folks who claim to know how to design a web site are pretty easy to come by. In fact, you probably know someone whose teenager can do it for you cheap. But before you hire your neighbor's kid to do the job, ask yourself these marketing questions.
Improve Your E-Commerce Strategy
The problem with most e-commerce marketing strategy today is that companies don’t understand how they use things like web analytics. In part one of this series, learn how to use page view stats to improve your web site results.
Top 14 Search Engine Marketing Mistakes
Search engine marketing has proven to be an extremely successful and effective means of achieving online sales growth, but not all etailers know how to properly execute their search engine marketing campaigns. If you're an etailer, here are some of the most common mistakes to avoid.
Improve Your Web Site Conversion Rate
In the third and final part of this article series, find out how the source of your site's traffic affects conversion, and learn about specific search engine queries, PPC (pay per click) issues and other general topics. Read more >>
How to Write an Effective Landing Page
The first page your visitors see when visiting your site from an email you've sent them determines whether they stick around and buy or get bored or frustrated and leave. Use these seven tips to create a landing page that will entice them to stay.
Making Good Use of Flash
If you are considering Flash for your web site production, there are reasons why you would and would not want to tap into this great technology. Here are some questions to answer before diving in.
Pay Per Click Pitfalls & Solutions
Advertising your site via pay per click search engines can be both effective and affordable, but only if you avoid these not-so-obvious pitfalls.
How to Stop Spam
Are you getting too much spam? We all are, but if you're a webmaster the word spam takes on a whole new meaning. These steps will help your inbox stay a little less cluttered.
Do's and Don'ts for Getting Published on the Web
Driving hoards of visitors to your web site is as simple as getting your articles published on other web sites, right? Well, not always. Find out why, and what you can do about it.
Email Marketing Tips & Hints
What is email marketing, why should you use it and how do you get it opened? Get answers to those and many other questions in this interview with email marketing expert Gail Goodman.
Looking Good on the Web
Just putting a site on the web doesn't mean anyone will find it. And worse, it could be driving people away if it isn't designed well. Here are success secrets we've uncovered.
12 Common Web Design Mistakes
Web design mistakes can have a tremendous negative impact on business growth. At best, they upset your prospects. Worse, though, is you lose them forever. Here are 12 common web design mistakes you must avoid to please your visitors and grow your business.
How Deals Go Down
Promoting your website is best done by sharing promotion with other sites. For small sites, it's an easy process, but If there is significant value involved, get the details down in contract form.
Virtual Press Release Faux Pas
You can save time and get your press release into many more hands by sending it via email. But watch out for these fatal mistakes before you hit the send button!
Help Your Business Grow by Using Social Media
Still trying to figure out how to make social media part of your marketing mix? This article explains how you can use social media to manage your brand and grow your business.
How to Build An Online Presence with Social Media
Getting the word out about your business can easily be a full-time job. Here's how you can build a solid online presence via social media without spending every waking moment at your computer - and without spending a lot of money.
Finding and Working with a Web Developer
Find and work with a web developer to build your site quickly, professionally and at a reasonable cost.
How to Make Money on the Web
What do you need besides a computer and an Internet connection to start an Internet business?
Convert More Prospects into Customers by Avoiding This Mistake
Is your web form asking for too much information, and running off prospects in the process?
Can Social Media Benefit Your Business?
Cut through the hype to determine if social media can help your business grow.
13 Ways to Use Twitter in Your Business
Used properly, Twitter can help you connect with your customers and build your business.
7 Ways Your Web Site Can Grow Your Business for You
If you have a web site, you can put it to work doing marketing and follow-up for you.
How to Use Pay-Per-Click Advertising to Generate Leads
Learn how you can make pay-per-click advertising pay off for your small business.
What's your customer usage model (and why should you care)?
A customer usage model is an important tool to find out how your customers find and use your business.
More Ways to Monetize Your Web Site
Once you have a solid ecommerce process like Paypal or a shopping cart, use these tips to monetize your Web site.
How to Respond to Your Critics
How you can respond positively to online complaints and criticism of your business.
Video Marketing for Small Business
Adding video marketing to your marketing strategies can be fun and easy. Here are some tips to help.
Cures for 10 Common Web Writing Mistakes
Common writing mistakes can make it difficult to communicate what you know about your company in a meaningful and direct way.
How to Increase Your RSS Feed Subscribers
Growing subscribers of your RSS feed will expand your reach. Put the appropriate effort into marketing your RSS feed, so you can increase adoption and spread the message contained in your RSS feed.
10 Tips for Successfully Selling What You Know Online
How you can use your expertise to make money online.
Developing a Customer Save Program for Your Business
Have a simple save or win-back protocol in place to help you salvage customers when the time comes.
8 Hallmarks of a Good Podcast
Learn how to make a good podcast to show off what you know about your industry and build credibility.
Boost Sales with Instructional Videos
Creating a quality instructional video is a simple, effective way to generate traffic and increase brand awareness.
7 Simple Secrets to Reducing Your Refund Requests
Seven simple and inexpensive things you can do to reduce your refund rate.
Find the Leaks in Your Order Form
Web analytics can help isolate where the leaks are in your order process.
5 Social Media Mistakes Businesses Make
Five social media mistakes to avoid when your business starts using Facebook or Twitter.
Fans and Followers More Likely to Buy
We actually do more business with companies we become a fan of on Facebook or follow on Twitter.
What You Can Learn from Silly Viral Videos
Find out why some videos go viral and get tips on how to create a viral video for your own business.
Damage Control for Social Media
Advice on when and how to respond to negative comments on a corporate blog or social Web site.
5 Up-sell Strategies for Your Business
A great up-sell strategy can increase each sale made by 20 percent or more.
How to Build an Online Business from the Ground Up
Startup story of a successful online retail store built with no experience in that industry.
What to Do when Someone Copies Your Web Site
How to have the copied material removed when parts of your Web site have been maliciously stolen.
How to Lower Your Bounce Rate
If your bounce rates are high, creative design, clever copy and enticing call to action are meaningless.
The Benefits of a Mobile Web Site
Key considerations for setting up a mobile version of your company web site.
Even Local Businesses Need a Web Site
The way people use the internet has changed; they even use it when looking for local businesses.
5 Crucial Tips for Using Social Networking to Build Your Business
Five tips to help you effectively use social networking for your business.
Top 5 Rules for Digital Marketing Success
How to generate loyalty and engage your customers through digital marketing from The On-Demand Brand.
3 Secrets to Succeeding Online with Your Business
Online business success is possible, and if you learn these three secrets, it'll come to you sooner.
10 Basics for a Successful Business Blog
To make your blog as effective as possible, be sure to include these essential elements.
Product Descriptions that Sell
Here are some tips to write product descriptions that increase sales and decrease returns.
6 Steps to Get Local Business with Google Maps
Make the most out of your free Google Maps listing.
Building and Managing Your Reputation on Facebook
Make the most of your business's Facebook page by connecting with customers and others in your industry.
5 Tips for Using Syndicated Content on Your Web Site
Tips to maximize the benefits and minimize the risks of using syndicated content on your Web site.
Increase Sales with Product Reviews and Ratings
Objective third-party reviews, even negative ones, can help establish credibility and increase sales.
6 Trust-Boosters That Will Increase Your Conversion Rate
Six things you can do to prove to your visitors that they can trust your site.
Long-Copy Sales Letters: Do They Really Work?
How do super long web pages with the price of the product at the bottom of the page result in sales?
How to Get the Most from Your Template Web Site
Using a template-based Web site gives you the freedom to focus on your Web site content.
Choose a Color Palette for Your Web Site
Communicate your value to customers with colors, images, words and other media.
Create a Call to Action on Your Web Pages
How much thought have you given to your final appeal in your sales letter — your call to action?
10 Ways to Make Your Web Site Answer Customer Phone Calls
Some phone calls could easily be handled by your Web site--saving time for you and your customers.
Increase PPC Returns with a Custom Landing Page
A custom landing page will help your customers understand what you're selling and how they can buy it.
10 Ways to Increase Your Order Form Response
Make sure your order form isn't scaring customers away.How to Write Tweets That Get Attention
Want to get results out of Twitter? See these tips to help you write tweets that get people to take action.
4 Things People Should Find When They Google Your Name
Make sure what your customers find about you in Google makes them want to do business with you.
How to Track Online Shoppers That Buy Offline
How do you track your online advertising's effectiveness if customers browse online and buy in your brick and mortar store?
Turn Your Social Networking Friends into Customers
Create a strategy for social networking so you can take advantage of its business building potential.
Offline Advertising Tactics for Online Businesses
Promoting your website offline can drive new clientele to your web business.
3 Things to Never Do With Your Social Networking Profile
Social networking can help you grow your business, but you have to do it right.
Why No Online Presence Could Mean the Death of Your Business
Before you decide not to have a website, be sure you know the facts about buying trends for the future.
How to Measure Your Social Media Advertising
Find out how to balance metrics and insight for social media advertising success.
7 Steps for Managing Your Online Reputation
How you can ensure that your reputation isn't damaged by what's being said about you online.
Understanding Your Conversion Rates
Learn how your conversion rate is determined and how to put that information to use.
Should You Change Your Copy When Rankings Fall?
What to do if your search engine position drops off its usual first page spot and stays off.
4 Simple Tips for Creating a Compelling Offer
When it comes to advertising, it pays to be direct. Here are four tips for creating strong, compelling ads.
Developing an Affiliate Program for Your Website
Find out what an affiliate program can do for your website and get tips for starting one.
Trust is in the Network
Consumers now have instant access to a network of public opinion. So who do they trust now?
7 Reasons to Offer a Value Packed Ezine
An ezine can create a connection with all of your potential clients and help build relationships with them.
Social Networking: What Is It And Why Your Business Needs It
How can podcasting, blogging, and social networking help your business to build relationships?
3 Strategies to Improve Web Site Conversions
Here are three things you should do to make sure your site not only ranks well, but also sells well.
Top 10 Tips for Using Web 2.0 to Promote Your Business
Investigate Web 2.0 to see if it's something you should be using to promote your business.
Top 10 Ways to Lose a Customer
The top ten ways to lose a paying customer before making a sale.
Reaching the Wired Boomer
A complete blueprint for profiting from marketing to "post-50" baby boomers.
Long Keyphrases Can Make Your Copy Awkward and Ineffective
Advice on how to write with longer keyphrases without sounding clunky or repetitive.
The 7 Secrets of Internet Marketing
What you need to know for your Internet marketing to be successful.
Make It Easy for Customers to Choose You
What makes your company stand out from the competition? Do you tell your visitors about it?
4 Ways to Communicate Better with Your Online Customers
How you communicate with your online customers will make or break your company.
Great Web Sites for Consultants
A consultant's web site must play an integral role in marketing the practice to new and existing clients.
7 Simple Ways to Boost Your Holiday Sales
How to ensure that your e-commerce store receives its share of the Christmas shopping extravaganza pie?
How Web Analytics Helped Find A Million Dollar Hole
How one site analyst uncovered a problem costing his customer thousands of dollars in lost sales.
3 Pay-Per-Click Search Engine Marketing Mistakes
The most common mistakes search engine marketers make in their PPC campaigns.
7 Offline Website Promotion Tips
Promoting your website offline is just as important as an online marketing campaign.
Increase Web Site Traffic with Compelling Page Headlines
Create web page headlines that rank high in search engines and attract the right kind of visitors to your site.
Search Marketing: Opportunity for Little Companies
With the right content, your small online business site could rank higher in search results than the big guys.
Writing an Effective, Profit Producing Ad
Writing ad copy is a difficult skill for beginning marketers to master.
Getting Custom Programming Done Right
How to make sure programming designed or customized for your business actually does what you need for it to do.
5 Important Web Site Metrics
The five reports you can get from web analytic systems that measure things you can control.
Using Web Site Stats to Improve Performance
Make use of your web site's KPIs, and learn the importance of the amount of time visitors spend on your site.
Sticky Sites Rule the Internet
Get the people who come to your site to stay there for more than a few seconds; make your site sticky.
10 Tips for Bloggers
Want to get more people reading your blog? Here are 10 simple guidelines that will increase your exposure.
The Myth of Rankings
Achieving high rankings for targeted keyphrases is only a small piece of the online marketing puzzle.
The Benefits of a Benefit-Rich Headline
Learn how you can build your web business with a benefit-rich headline.
FTC Releases Report on Spyware Workshop
The FTC staff report from its workshop, “Monitoring Software on Your PC: Spyware, Adware, and Other Software."
Using Title Tags to Improve Search Engine Placement
Use your web pages' title tags to improve your rankings and avoid losing revenue.
Top 10 Tips for Building a Profitable Web Site
Top ten web site design tips to help you build a site your customers will buy from again and again.
Detecting and Deterring Click Fraud
Find out how unscrupulous advertisers can drive you out of the PPC market through click fraud and what to do about it.
Deep Linking Strategy for Content Sites
Link-building tips that will help you avoid the wrong kind of links and do better in the search engines.
Improving Your Web Site Conversion Rate - Part 2
Learn about measurement software tools and what you should test and tweak to improve conversion rates.
How to Improve Your Web Site Conversion Rate-Part 1
Find out what a conversion rate actually is, how to stand out from your competitors, and more.
7 Tactics to Keep Customers Loyal
Seven online tactics to keep your customers loyal, regardless of what kind of business you run.
Successful Web Sites Don't Set Out to Sell
Is your web site's purpose to sell as much of your product as possible, or be a tool to help guide your potential customers?
How to Create Online Presentations for Telephone Selling
Double the effectiveness of your telephone selling by showing prospects why they should buy from you.
Creating Cool Web Sites
Secrets that entice Web wanderers to stop at your site and return again.
6 Secrets to Make Your Web Site Pre-Sell
Make your marketing do the pre-selling for you with your small business website.
Maximize Your Web Site and Yellow Page Results
Why you should combine your yellow page and web site marketing to get the best results.
Write Better Web Content
An attractive, professional-looking site is important, but content is king. Learn to create effective content for the Web.
Missing Mail? Here's Why
Have you signed up for newsletters or discussion lists and then didn't get any mail from them? Or maybe you signed up and you stopped getting their mail? Where did it go? Why? What can you do about it? Details >>
What's So Special about Google?
Google is one of only three or four companies that have figured out how to make money from the Internet.
Think Globally, Act Locally
What does the global reach of the Internet mean to a business that wants to sell something to the person down the street?
Google: A Gift for Small Retailers
The Internet has presented small companies with an unexpected marketing opportunity, the search engine.
Turning Web Site Traffic Into Sales
No matter how well your web site ranks in search engines, the added traffic is useless unless you're making sales, too.
Mini URL Services
URL shortening services exist to give users an easier URL to remember (and type), but they don't come without risk.
Shamelessly Successful Internet Marketing
It's a lot easier than it used to be to be a shameless self-promoter, thanks to the Internet. Here's how.
Relationship Marketing for Local Small Businesses
If you want to promote your local business effectively online, relationship marketing is key.
Getting Started in Online Publishing
No longer do you have to be published in print to get anywhere in the world of writing.
Do Customers Trust Your Web Site?
If visitors to your web site don't trust you, they won't become your customers.
How to Market Your Web Site
Although it's a marketing tool in itself, you'll need to market your web site.
Are You Guessing or Testing
How you can get quick and easy feedback from your web site.
Web site or client magnet?
Your web site is there to serve one purpose: to attract clients.
Has Your Web Site Been Hijacked?
A web site designer describes how someone stole his entire web site and used it for their own business, and what he did to remedy the situation.
Managing a Pay-Per-Click Campaign
Make sure your Pay-Per-Click campaign doesn't become too expensive or lose its effectiveness.
Overture Raises Its Ante
What one of Overture's customers has to say about the reasons for the sudden minimum bid increase.
Building Your Customer Service Business
Here's how you can use technology to avoid committing business suicide.
Christmas Dreams Turn Green
The dot-com crash took the luster off online business, but the Christmas shopping season put some of that shine back on.
Writing Tips for Your Web Site
Advertising may be part of the overall solution to the challenge of building revenue through the web site.
Writing Effective Google AdWords Select Ads
Tips to get you a higher click through rate and lower cost per click on your Google pay-per-click ads.
Web Site Publicity Bonanza
Entering your web site into contests and competitions is a great way to get your site known.
Selling Through Your FAQ Page
You can turn your FAQ page into a highly productive tool that gives visitors the information they need and encourages more sales.
How to Get More Online Sales
To make more online sales, your site must be focused on your customers' needs and priorities.
Understanding Web Site Stats
Learn what all those statistics and graphs mean about your site's performance and how it can be improved.
Business Email Etiquette 101
The impression your email message gives your customer will mean the life or death of your sale.
Google AdWords Ads
Getting the right keywords and writing little tiny ads are the keys to succeeding at Google AdWords.
Internet Marketing Success
Tips to transform your site into an effective marketing tool, attract a new audience and gain new customers.
Ezine Marketing
Publishing an ezine is a profitable and low-cost way to market your web site that you can start now.
Managing E-mail
Tips for managing your email so it doesn't manage you!
How to Make Money on the Web
What do you need besides a computer and an Internet connection to start an Internet business?
E-Mail Newsletter Essentials
Marketing your business with an online newsletter is a low cost way to keep in touch with customers and generate new business.
Big Website Mistakes
Be sure you're meeting your customers' needs and that the purchase process is easy.
Satisfied Customers
Attracting new customers is important, but you must also recognize the importance of your current customers.
Why Web Developers Need Contracts
Think it's OK to work on a handshake agreement? Better think again.
B2B? Watch your Mouth!
B2B ecommerce continues to show remarkable signs of both present and future success.
E-Mail Overload
The key to dealing with e-mail overload is developing efficient ways to handle it.
Is Innovation Dead?
There is an innovation boom growing behind the gloomy headlines of layoffs and sinking earnings reports.
A Pirate's Look at the Internet
Has your company web site fallen victim to a cybersquatter? There are laws that can protect you from this new-age piracy.
Developing a Media Kit
Seeking advertisers? Learn how to build a media kit that sells the benefits of your site or publication.
Generating Web Site Traffic
Postcards can drive a high volume of traffic to your web site and they can generate a large number of sales leads for you.
Junk Mail Poll
Is junk mail the bane of the Internet? Or, do you actually read the stuff? Or, maybe, send it?
Viral Marketing
Viral marketing can increase your business rapidly by reaching thousands of prospects fast.
Product Sales vs. Ad Sales
It's hard to make a living selling online advertising now, but business is still booming for product sales over the Internet.
Link Exchanges
Trading links with other sites can be a valuable method of promoting your site if you do it right.
Do You Make It Easy?
You can make it easy for customers to purchase by improving their ordering experience.
Understand the 80/20 Rule of Business
Use the 80/20 rule wisely in your internet entrepreneurial activity, and you will be well rewarded.
Profiting from Ad Sales During an Economic Slump
Here are six ways to boost your ad sales and profits in spite of the economy.
The Multiplier Effect
The Multiplier Effect is the principal factor behind some of the fortunes that have been made on the Internet.
Ezine Ad Campaign - Selecting an Ezine
Before you advertise your product in an ezine, learn about different types of ezines and their ad structures.
Ezine Ad Campaign - Placing Ads
Maximize your chances of making a sale through an ezine by understanding the the click thru process.
Are You Believable?
Trust is a major factor in whether or not a customer will buy your product or service.
Is Your Website Violating Trademark Law?
Use of trademarked material in your web site's meta tags to increase traffic could be an invitation for a law suit.
Is It E-tailing or Retailing?
Companies that promise quick delivery and top-notch customer service make the most sales.
Powerfully Effective Online Sales Letters
Your job is to make your online sales letters compelling enough for prospects to read them.
Where the Money Is
It is 5 times easier to sell to existing customers than to look for new customers.