Email Newsletter Software—What to Look for
Email marketing software makes it easy to manage your newsletter. Any good software program will automate the tasks of:
- Handling opt-in subscriptions
- Removing opt-outs from the list
- De-duping your list
- Providing analytics
Additionally, make sure you choose a software package with a good template library unless you plan to use a custom design. Look for templates that complement your company color palette and include design elements similar to your Web site. For example, if you have rounded corners and organic design elements on your Web site, you should choose a template to match.
Take a look at our email newsletter checklist for more ideas on your customer newsletter.
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