So what do you need to discover about your clients? Here are some questions to ask yourself to get you started. You may not be able to answer all of them. See if you can come up with more you do know.
What is the function of your contact at the company?
OK, now you have the numbers, how do you use them to figure out the percentages that can help your business? You don't have to be a math whiz to do these calculations. Depending on how many past and current clients you have, you can use paper and pen or an excel spreadsheet.
Start by writing down the number of clients for each category like: gender, age range, etc. Then take the number in each category and divide it by the total number of clients and you have the percentage of that category. The great news is that once you have set this up, you can simply add new clients to the mix as you go.
Take a good look at the information you find and sort it from the highest to lowest percentage in each category. This will tell you which groups to focus on more and which groups need less attention. It's also a chance to re-evaluate who you would ideally like to serve with your business.
Also, look for themes and see if any patterns emerge. You may be surprised at what you find. When you have better knowledge about your clients, you can make better decisions for your business.
Curious to find out who your clients really are? Set aside a few hours to analyze your clients and find out more about them as well as what you may have been missing. Take the valuable information you find, create a plan, and put it into action. Happy hunting!
(c) Stephanie Ward 2006
Life and Business Coach Stephanie Ward helps business owners set their profits on fire! Grab your free monthly profit tips plus a bonus report at: http://www.fireflycoaching.com.