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When Cash Doesn't
Flow
by Janet Attard
Dear Janet,
My wife and I run a small business providing large format digital ink-jet
printing for Fortune 500 companies. We've been in business 11 years. It is
just myself and my wife -- we use temps when we get busy.
Our biggest problem is getting paid. We have one
particular client that currently is 60 days overdue on $6,000. It is not
uncommon for them to go 60 to 90 days over. What can we do as a small
business to get payment faster? This is not the only client that does this
and it puts a real cramp in our cash flow. At their request we set-up to
take credit cards only to find their card has a $500 limit. In many
instances we deal with graphics departments within the corporations who
bill various departments. Do we have any way to get payment faster without
jeopardizing our account?
--Frustrated on payment
Dear Frustrated,
Your problem isn't unusual. One of the dirty little secrets of small
business ownership is how easy it is to have more than enough work coming
in and not enough cash. When you have to pay your own bills in 30 days
(and your employees in less time) but have to wait 60, 90 or even 120 days
for your customers to pay you, it's easy to get into a big hole.
Fortunately, there are some ways to remedy the
situation.
First, do a credit check before you extend credit. If
credit card companies are limiting a customer's credit, you should
consider doing the same. For big orders, ask for payment up front, or get
a large deposit to cover your out-of-pocket costs.
Ask your late-paying customers if
there is anything you can do to speed payment. Do you have all the
information they need on your invoice? Should you send the invoice to
someone other than the individual in the department for whom you're doing
the work? Do you need to send out invoices sooner to get them in sync with
the companies' billing cycles? (Large corporations typically will cut
checks for all vendors at one time.. If your invoice arrives after they
cut checks, you'll have to wait until the next time the company cuts
checks to be paid.) You could try offering a discount for payment within 10
days, too, but your invoices may not be big enough to make the companies
process them any sooner.
If those strategies don't help, consider a using a line
of credit or invoice financing (factoring) to ease the cash crunch..
Since you have been in business for 11 years, you may be
able to get a line of credit from either your bank or from one of the
business credit cards that are being offered to small businesses now. The
credit line on charge cards can run as high as $30,000 to $50,000, and is
accessible by wire transfer or by check (or you can just charge equipment
and supplies on the card.). Compare all rates and fees before making your
decision which way to go.
If your business has left your credit a little shaky and
you have difficulty getting a line of credit, factoring may be a good
alternative. With factoring, the factor buys your receivable from you (at
a discount), and then collects from your client. You get cash now without
incurring debt.
Once you solve the immediate cash crunch, look for ways
to minimize future cash flow problems by cutting operating costs, raising
your prices, or finding customers who will pay sooner.
About the author
Janet Attard is the founder of
the award-winning Business
Know-How small business web site and information resource. Janet is
also the author of The
Home Office And Small Business Answer Book and of Business
Know-How: An Operational Guide For Home-Based and Micro-Sized Businesses with
Limited Budgets.

IMPORTANT
NOTE:
Business Know-How(tm) provides
general information only and should not be considered individual advice.
Consult your own attorney, accountant or other advisor before taking any
actions that might lead to adverse consequences for your business. |