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Make More Money with Less Effort!

Business Know-How: 
An Operational Guide for Home-Based 
And Micro-Sized Businesses On Limited Budgets

by Janet Attard 
Adams Media / October 1999
Copyright 2000, Janet Attard
All Rights Reserved.

Introduction
"Business as usual" is a phrase you don't hear much these days. That's because business is anything but usual in the electronic age. Corporate downsizings and reorganizations have made job security an oxymoron. They have also turned a slew of US workers into self--employed business owners. More than 20 million people in the United States now make some or all of their income from full-time or part-time self-employment. In fact, according to the US Department of Labor, half of all small businesses in the US are home-based.

But how are all these self-employed and homebased businesses doing? Some do strikingly well, bringing in before-tax profits of over a $100,000 from back-bedroom office "suites." Others, limp along, or fail. A study conducted for the Small Business Administration showed that only five percent of small businesses filing for bankruptcy had 50 or more employees. Forty-five percent of small business bankruptcies involved businesses with one or no employees. In one-third of the bankruptcy cases, the debts owed were under $100,000. The debts were under $500,000 in 79 per cent of the cases. 

So what makes the difference between success and failure? Why is it that some businesses do so well while others selling similar products or services never get off the ground? More importantly, how can you be successful in your own business? 

Hard work and good products are part of the formula. But as anyone who has ever started a business will tell you, they are not enough.

To be successful, you need to know how to do business. You need to know the best ways to find customers, to sell to them, to use technology, to cut costs and to deal with problems that inevitably arise. And you need to know how to do it all on a shoestring. 

That's what Business Know-How is all about. 

Whether you are just starting your business or have been running a home-based or small business for many years, the ideas, tips and hints in Business Know-How could help you bring in tens of thousands of dollars of extra income each year. The book will also save you thousands of dollars every year by avoiding costly mistakes. I've personally used many of the strategies in this book to grow and profit from my own small business as an online content provider and web developer. So I know they work. I hope you'll put the tips and hints you find here to good use in your business, too.

--Janet Attard

Note: The above introduction is condensed and adapted from the Business Know-How book. It may not be reproduced or redistributed in any form without written permission.

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