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<link>http://www.businessknowhow.com/</link>
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<managingEditor>attard@businessknowhow.com</managingEditor>
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<description>Business Know-How Newsletter. Ideas to market and manage small businesses.</description>
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<title>8 Ways to Lose a Prospect's Attention Quickly and Easily</title>
<link>http://www.businessknowhow.com/marketing/loseattention.htm</link>
<description><![CDATA[When you make contact with a new prospect-either by telephone or in a face-to-face meeting-you have an extremely short window of time to connect with them. If you fail to achieve this they will quickly tune you out. Here are several things you can do to lose your prospect's attention in the first five seconds of the conversation.]]></description>
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<title>Throw Out The Creative Filters, and Get Buy In!</title>
<link>http://www.businessknowhow.com/growth/buyin.htm</link>
<description><![CDATA[A great new idea is like striking gold for any leader and team. It can be collected, examined, enriched and sold. But the process of finding the gold can be difficult even for the best of leaders and managers.]]></description>
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<title>401(k) Strategies for Lean Times</title>
<link>http://www.businessknowhow.com/money/401kstrategies.htm</link>
<description><![CDATA[While the financial crisis certainly proves that you can't rely on a 401(k) to make all your dreams come true, it is still a solid, flexible way to maximize the value of your savings. And a little rethinking can make it a more reliable foundation for retirement. Read these tips on how to invest your 401(k) in this excerpt from Where to Put Your Money NOW.]]></description>
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<title>3 Reasons to Love a Bad Economy</title>
<link>http://www.businessknowhow.com/money/loverecession.htm</link>
<description><![CDATA[The recession is bad for a lot of reasons, but there are some really good things that can come out of it too - especially if you're in business. Here's how Jay Abraham, author of The Sticking Point Solution, says you can increase your success right now.]]></description>
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