One of the other advertisers seated at the my table runs a service I may buy in the not-too-distant future. So I asked the person to give me a business card. I stuffed his business card in my left pocket, and didn't think any more about it - until that evening when I wanted to enter the company's information in my database. I pulled out the card, but to my dismay, I couldn't read anything on it, because the font size was too small. It looked to be about 6 or 7 point font size and the type was gray.

Graphically, the card looked good. But I didn't care how good the card looked. All I wanted was the name and phone number on the card, but I couldn't easily read that information. I would have had to go find a magnifying glass to decipher it. (And, yes, I was wearing my glasses.)

The contact never got entered in my contact list. And as a result, there's not much chance I'll call this company when I'm ready to buy the service his company sells.

When was the last time you looked at your business cards? Are they readable? Do people know what business you are in? Has the focus of your business changed since the last time you had cards printed?
Are your name, phone number, website, and email address readable?

If a stranger couldn't tell what business you're in and be able to quicklyl tell how to contact you, have your business card redesigned now. Your business card is your calling card. If your prospects can't read your card they'll call your competitor.