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Holiday Lights Business
Posted by Janet Attard

Here's a business service that seems to be selling well to some homeowners here on Long Island, NY: Stringing up (and later taking down) exterior holiday lights and decorations on homes in affluent neighborhoods.

According to a news report on a local radio station (WALK) this morning, homeowners in some areas are spending $3,000 - $5,000 and more! to have someone string up lights and decorations on their homes. One homeowner, the radio station reported, spent $50,000.

Outrageous? Well, I suppose that depends on how much disposable income you have and what you think is the best way to use your disposable income.

More importantly though - at least from the business owner perspective - businesses such as landscapers and other seasonal businesses might be able to tap into a lucrative source of winter income if they have the skills or can hire someone to create attractive displays.

One word of caution: if you are going to offer such services, it would probably be a good idea to check with your insurance broker first to be sure you would be covered for any liability claims or worker injury claims that might arise from a line of work different from what your insurer thinks you perform.

Posted on December 6, 2005 at 6:01 PM
| Comments (4)

Comments

I have included decorating lights in my landscape business. I also have considered other yard decorations for other events such as graduation, retirement, birthdays and other holiday times.

Posted by: Ronald J LaCourse on December 16, 2005 at 9:32 AM

How would you get started in this? What materials would you need? Do you supply the decorations, the ideas, and the up front money?

Posted by: Misty on December 26, 2005 at 4:13 PM

Misty,
The answer to your questions would come from your own business plans. You’d decide what services you want to offer, and advertise accordingly. For the holiday season, customers with less disposable income might just want someone to come put up the lights and decorations they have for a reasonable fee (just as they might want to hire someone to clean out gutters, do the yard work, etc.)

Customers with more disposable income and lots of “Joneses” to keep up with are probably going to want you to present them with decorating plans and bring in all the lights and decorations to make it happen.

Posted by: Janet on December 26, 2005 at 10:36 PM

Another variation of this type of business — and one that is growing rapidly — is the lawn greetings industry.

Instead of stringing up and taking down Christmas decor, we deliver and set up decor year-round for birthdays, births and other special occasions.

It’s the grown-up equivalent of TPing someone’s house or pulling a prank. Or it’s an alternative to sending flowers, balloons, etc.

I’ve been in the industry for three years now and it’s fabulous.

There’s a group of 400+ lawn greetings business owners who are forming an association and if you’d like more details on the industry, just visit us. http://www.lawn-greetings.com/forum

Posted by: Jill on March 1, 2006 at 10:58 AM

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