| Small
Business Blog Marketing, Managing and Growing Your Business |
|
|
|
|||
|
|||
|
|||
|
|||
|
|
Previous: Labor Law Poster Mailing Scare Tactics Would you like to know how your ecommerce conversion rates compare to other ecommerce sites? Are your customers seeing what you want them to see - or what you think they are seeing when they land on your website? Do you wonder why customers abandon shopping carts and what you can do about it? And what about your online marketing budget? How does it compare to other companies? If you run an ecommerce site - or plan to - that kind of information is absolutely invaluable. It's the kind of information you need to help you determine what changes you could make on your website and in your marketing efforts to improve online sales. Now, thanks to Marketing Sherpa's new 2006 Ecommerce Benchmark Guide, you can get that data complete with more than 100 charts and 23 full-color eye-tracking heatmaps. I got my copy of it last night, and I've spent a lot of time since then comparing our own ecommerce data and landing pages to finding in the Benchmark Guide - and making notations about things we need test and change. One of the most helpful things for me was seeing the heatmaps showing how vistors eyes tracked across the pages at different types of ecommerce sites. Other reasearch that intrigued me was on why people return merchandise, the effect of different payment methods, and the role search plays on an ecommerce site. More information about the guide is avaialable on Marketing Sherpa's site. Posted on April 19, 2006 at 1:05 PM | Comments (2)Comments There’s a lot more to growing an ecommerce site than just being “educated” about ecommerce when you start. Every highly successful ecommerce business I know of is constantly on the lookout for information that will improve their conversion rates and ultimately the life-time value of their customers. Just as one example, there isn’t just one eye tracking chart in the report, there are many of them. That’s because studies have shown people view different kinds of sites in different ways. Posted by: Janet on June 15, 2006 at 10:26 AM |
|
|
|
|
Disclaimer
The information compiled on this site is
Copyright 1999-2012 by Attard Communications, Inc. and by the individual authors. |
Ecommerce Benchmarks and Action Items
The information you described is vital to any e-shop owner. But I think that nowadays people who enter this business are educated well enough.
Posted by: Helen, e-shop owner on June 15, 2006 at 4:18 AM