Here's a tip for anyone who markets on the Internet:
Before you shoot off that email, check the headline for double entendres. This is particularly true if you're sending out an advertising message. Instead of attracting customers, you might be sending out a message that says "Stay away!"
Case in point: a piece of spam I just got in my email. The subject line: Two For One Fleece Deal.
My reaction - and I hope the reaction lots of others had, since this was spam - was that anyone who ordered from this spammer would get fleeced.
Unintentionally Funny Email Subject Lines
Also, we need to be careful about what a truncated title might say. Best example I have seen: When I received my copy of the New York Times online, the title of one article was supposed to read: “No one sure what will happen to Ken Lay’s assets.” Because the title was too long to fit the allotted space, the ETS got cut from ASSETS. What a startling title resulted!
Posted by: Bill Lampton, Ph.D. on September 14, 2006 at 10:22 AM