So, you’re a traditional consumer business. A business that thrives on selling ice cream treats to consumers through a chain of franchises. How can you heat up business at a time of the year when chocolate candy seems to be the sweet treat du jour?
Dairy Queen® has cooked up a viral marketing campaign they hope will make lovers swoon for treats from Dairy Queen stores. Called Slow Jam Lips Sync, the campaign you choose a voice, mood, and a picture of a treat (such as one of the chain’s Blizzard® cakes) and send a link to it in email to your valentine. Try it out here.
Using Online Campaigns To Drive Offline Sales
