| Small
Business Blog Marketing, Managing and Growing Your Business |
|
|
|
|||
|
|||
|
|||
|
|||
|
|
Previous: Coming Skilled Worker Shortage Thinking about setting up a blog for your business? Think it will drive traffic to your site and help with customer relations? Before you do, you need to be aware of two things: So why does BusinessKnowHow.com run two blogs? (This one and the Business Ideas blog.) Because providing information on an ongoing basis is at the core of our type of business. We are an online magazine, and as such, make money from advertisements that run on our pages. The more pages we have with information our visitors want to read, the more advertising dollars we earn. Blogging - and blogging regularly about issues important to our readers, is one more way we can provide information that keeps our readers coming back. There are many other reasons to have a blog, of course. It can be a good way to provide needed how-to information, tips and hints about your products or services, for instance. But, you'll need the resources to contribute to it regularly. And, you should have realistic goals and expectations for your blog. To get more in-depth perspective on business blogging, I recommend you read Lee Odden's Five Reasons Business Blogs Fail. Posted on May 30, 2008 at 5:46 PM| Comments (6) Comments Businesses that have someone who can write regularly to the blog and contribute material that will cause others to link to the blog can definitely benefit from a blog. My point, though, was that many businesses don’t have that person, and/or don’t write things that anyone would want to link to. A blog can also do more harm than good if there are a lot of errors - either in the writing or factual material in it. For instance, if the person assigned to write the blog misspells a lot of words, or is sloppy about punctuation, the blog could reflect badly on the company and lose customers instead of gaining them. That’s true even if the business owner has the time and desire to write the blog himself or herself. Not all business owners are good at spelling and grammar . Posted by: Janet I agree with Janet wholeheartedly. Having a blog can do more harm than good, depending on the spelling and grammar. Raff Posted by: Raff on June 2, 2008 at 2:35 PM Completely understandable in context to ad revenue, but like Joe mentioned, a lot of businesses (especially smaller ones) aren’t going to rely on ads. Having a blog is a great way to create a deeper relationship with your existing and potential consumers; it is also an easy way to instill your companies values, opinions, and create trust. The goal is to become a valuable resource without being self-serving. Posted by: Chad on June 19, 2008 at 11:40 AM Yes Janet Attard I am completely agree with you on this topic. As I myself have two blogs and I have bring it to 1st position in google.com for very competitive keyword with page rank 6. It take constant one and half year to do all this. Even I hire content writer for my blog + research executive who constantly search on internet what’s going on in recent activity. Posted by: N96 on June 25, 2008 at 4:55 AM It is not very easy to start a part-time online business. Putting together all the element to create a successful business in costly in time and/or money. In conclusion, I believe that until I can have enough money to hire a writer and a research executive, I need to do it all… Perhaps outsourcing is a solution, but it still need a close follow up for a few months. Charles Posted by: Charles on September 1, 2008 at 1:27 PM |
|
|
|
|
Disclaimer
The information compiled on this site is
Copyright 1999-2008 by Attard Communications, Inc. and by the individual authors. |
Before You Start That Blog
If I understand the author’s point, she is saying blogs generate web pages, the business exists on advertising, ergo more pages = more ad revenue. Would agree for this company but most businesses, even online businesses, don’t heavily rely on ad revenue. However, they still should have blogs. Why? Search engine marketing. Blogs can help generate targeted links back into your main commercial web site. The Google and Yahoo search algorithms are heaving dependent on incoming links. It takes time and effort to build up the page rank value of a blog but, if achieved, it has a substantial value to your business for online marketing.
Posted by: Joe on June 2, 2008 at 9:40 AM