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Previous: Social Networking: Evolution Before Your Very Eyes
Next: People Who Shouldn’t Be in Sales


A $1 Million Business Plan
Courtesy of SmallBizResource.com, a service of bMighty.com

If you're looking for a role model in business, then do yourself a favor -- forget Oprah and Martha Stewart.

"They're way too big and going to places we're not going to go," says Nell Merlino, who launched Count Me In for Women's Economic Independence, a near decade-old nonprofit provider of resources, business education and community support for women entrepreneurs.

This isn't to say you shouldn't aim high. Merlino -- the brains behind Take Your Daughter to Work Day -- also has lofty goals: She's on a mission to get 1 million women-owned businesses past the $1 million threshold by 2010. Merlino's 3-year-old Make Mine a Million $ Business program has so far signed on 60,000 women with those very intentions. "Those are the stories that move so many women to sign up for what we're going," she explains.

According to Make Mine a Million, which recently launched a resource-packed Business Answers portal, less than 3 percent of women-owned businesses are currently at the million-dollar level: "Research has shown that businesses of this size or greater contribute significantly to the U.S. economy by creating jobs for employees, income and wealth for owners, and are taken seriously by financial institutions."

So how do you get from here to there? That where Make Mine a Million (or companion program Micro to Millions if you make less than $250,000) comes in. The application process to join is detailed online and involves the extremely valuable process of writing a business plan, Merlino says. "When you run a business, you get involved in the day-to-day," she says. "You need an external pressure to get things going. Most women business owners don't have a plan. We have found that having to be accountable to someone in addition to yourself is pretty helpful."

Merlino describes business-plan writing as "liberating, setting you on a path to growth and expansion by simply sitting back and answering some questions." Questions like: What is my business? What's my cash flow? Who's my target market? How will I make money? How much can I handle myself? When do I need a team?

Without a plan, don’t expect to grow your business to $1 million, Merlino warns. "You can get to $200,000 by yourself, and then at some point you need other people," she says, adding that delegating is where women entrepreneurs most struggle. "Too many women think they have to do it all by themselves," Merlino says. "You have to figure out what you're best at and who you can hire to do what isn't the best use of your time and talent."

By now you should know the two words that can help you figure that out.

Do you have a business plan?

Posted on July 28, 2008 at 1:46 PM
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