What are the graphics on your products saying to your consumers? Are they conveying the benefits of the product? Are they conveying the message you wanted them to?
Maybe. . . .
And, maybe not.
Case in point: young mother was walking slowly down the cereal aisle at the supermarket, trying to decide which cereal to buy. She had a little girl who looked to be about 3 1/2 years old in the shopping cart. As she rolled the cart down the cereal aisle, the little girl started shouting "I want the that one."
"Which one?" the mother asked.
"The buggy cereal," the girl said.
"Ok," the mother replied. Then she reached for a package of Honey Nut Cheerios, which has cartoon image of a bee on the front of the box, and put the cereal in the cart.
To avoid having the images on your products or brochures evoke unwanted associations, show them to the people who will use your product before you finalize the graphics.
Ooops… wrong message
