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4 Keys To Starting An Online Business Posted by Fredric PaulRobin Kohli -- lead developer of E-Junkie and an “accidental” entrepreneur -- offers up four helpful tips to jumpstart the creation of a new Web-based business. Continue reading "4 Keys To Starting An Online Business" Posted by Gayle Kesten on September 2, 2009 at 12:45 PM | Comments (7)Beyond Google Alerts: Free Tools That Track What's Being Said About You Online posted by Gayle Kesten What are your customers and competitors saying about you and your business/brand online? Could an employee be intentionally/unintentionally divulging private details about your company? Are you on top of the latest industry news, research, and trends that would influence decisions you make about your business? Continue reading "Beyond Google Alerts: Free Tools That Track What's Being Said About You Online" Posted by Gayle Kesten on June 3, 2009 at 7:56 PM | Comments (2)How to Learn about Search Marketing At the Search Engine Strategies conference in New York last week, we caught up with Matt McGowan, the host of Search Engine Strategies and publisher of Clickz.com, and asked him talk about the educational value of SES and other tools that will help businesses master search marketing skills. Continue reading "How to Learn about Search Marketing" Posted by Dallas Plummer on March 30, 2009 at 9:44 PM | Comments (1)The Real Reason to Twitter If you ever go to a conference at which Guy Kawasaki is speaking, make sure you get to his talk early enough to get a good seat. Entertaining, informative, and as he admits, sometimes a bit controversial, his keynote address about Twitter at yesterday’s opening session of the Search Engine Strategies conference in New York City, by itself, made attending the conference a good investment for any size business. Kawasaki talked about how at first, like so many other business owners and professionals, he just didn’t “get” Twitter. But after looking more closely at it, he not only “got” it,... Continue reading "The Real Reason to Twitter" Posted by Janet Attard on March 25, 2009 at 8:42 AM | Comments (13)Search Engine Strategies Conference If you run a business, you already know you need a website. A website is as important to today's business owners as a business card - and maybe more so - if it can be found. Continue reading "Search Engine Strategies Conference" Posted by Janet Attard on March 10, 2009 at 5:05 PM | Comments (2)Last-Minute Considerations As We Slide Into Cyber Monday Posted by Gayle Kesten Cyber Monday is nearly upon us. If you run an online store, you should have your holiday promotions ready to go. Here are a few last-minute tips to consider. Continue reading "Last-Minute Considerations As We Slide Into Cyber Monday " Posted by Gayle Kesten on November 24, 2008 at 9:25 PM | Comments (0)More Changes From Our EBay Buddies Posted by Gayle Kesten Is eBay at it again? Effective Sept. 16 -- four months after its latest round of much-maligned changes went into effect -- the online auction site is cutting its fixed-price listing fees in hopes of attracting more sellers. Continue reading "More Changes From Our EBay Buddies" Posted by Gayle Kesten on August 25, 2008 at 12:10 PM | Comments (2)Affiliate Summit East - Wow! Affiliate Summit East rocks this year. There's a good mix of affiliates, merchants, agencies, and networks - with lots of networking going on. Continue reading "Affiliate Summit East - Wow!" Posted by Janet Attard on August 12, 2008 at 10:04 AM | Comments (5)More Profitable Websites A surprising number of mid-market businesses do a really poor job of making their websites good marketing tools. Continue reading "More Profitable Websites" Posted by Janet Attard on June 19, 2008 at 4:40 PM | Comments (1)Before You Start That Blog Thinking about setting up a blog for your business? Think it will drive traffic to your site and help with customer relations? Before you do, you need to be aware of two things: Continue reading "Before You Start That Blog" Posted by Janet Attard on May 30, 2008 at 5:46 PM | Comments (6)How Online Advertising Influences Sales What types of online advertising influences buyers? Are you better off sending an email, showing up high in search engine results, getting good customer reviews on websites or getting mentioned in social networks? Continue reading "How Online Advertising Influences Sales" Posted by Janet Attard on May 22, 2008 at 12:35 PM | Comments (5)More on the NY State Sales Tax & Affiliate Relationships Are your New York affiliates running advertisements, or "solicitations" that will get you nailed for tax nexus in NY? After June 1, it appears the answer will depend on where they run your ads. Continue reading "More on the NY State Sales Tax & Affiliate Relationships" Posted by Janet Attard on May 20, 2008 at 1:41 PM | Comments (2)Credit Card Fraud Risks Are you more at risk for credit card and identity theft online or offline? The answer may surprise you. Continue reading "Credit Card Fraud Risks" Posted by Janet Attard on November 26, 2007 at 2:05 PM | Comments (1)Unintentionally Funny Email Subject Lines Funny email subject lines that aren't supposed to be funny. Continue reading "Unintentionally Funny Email Subject Lines" Posted by Janet Attard on August 9, 2006 at 9:25 AM | Comments (1)Web Page Benchmarking Tool How does your website stack up on the web? Here's a tool that scores your search engine rankings. Continue reading "Web Page Benchmarking Tool" Posted by Janet Attard on July 12, 2006 at 9:38 PM | Comments (2)Banner Clickthroughs Are you convinced that banner ads are a waste of time? That they just don't get attention and don't get clicked on very often? Well, don't be in too much of a rush to ditch banner ads. Instead of ditching your banner ad campaigns, maybe they just need some tweaking. Here's why Continue reading "Banner Clickthroughs" Posted by Janet Attard on March 11, 2006 at 9:14 AM | Comments (2)Email Predictions from 1996 What was email like 10 years ago? Was it spam free? Did the general public think email should be regulated? What did Internet users expect might happen in the future? What do you think will happen to email 10 years from now? Continue reading "Email Predictions from 1996" Posted by Janet Attard on January 23, 2006 at 9:39 AM | Comments (4)Lapsed Domains Get Scooped Up Fast Here's why domain names are hot again - and how that affects you if you accidentally let your domain name lapse. Continue reading "Lapsed Domains Get Scooped Up Fast" Posted by Janet Attard on January 19, 2006 at 3:11 PM | Comments (4)Losing your domain name Do you own your domain name forever? Not if you forget to pay the bill. Here's one way you could lose your domain name. Continue reading "Losing your domain name" Posted by Janet Attard on January 16, 2006 at 1:36 PM | Comments (2)How Not To Develop Business Scam? New type of Adware? Company with stupid sales people? Whichever Surfspeak is, be careful if someone claiming to be from SurfSpeak calls. Continue reading "How Not To Develop Business" Posted by Janet Attard on August 1, 2005 at 10:25 PM | Comments (7)Hang On To Those Domain Names What's a domain name worth these days? A couple of dollars? A couple of thousand? A hundred thousand or more? Continue reading "Hang On To Those Domain Names" Posted by Janet Attard on August 1, 2005 at 9:26 AM | Comments (0) Unauthorized Changes To Pay Per Click Ads Advertisers go to great lengths to create effective headlines and copy that sells. And if they are ethical advertisers, they also go to great lengths to be sure their copy is not false or misleading. And advertisers expect that the media in which they advertise will run their ads the way they were written - or pull the ads and tell them why. In fact, changing the text of an advertiser's ads could have adverse sales and legal implications for advertisers. Unfortunately, someone forgot to tell Yahoo's Search Marketing team about those facts of advertising. To my dismay, I grabbed... Continue reading " Unauthorized Changes To Pay Per Click Ads" Posted by Janet Attard on June 30, 2005 at 2:17 AM | Comments (5) |
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