 |
|||
 |
|||
|
|||
|
|||
|
|
What Are Small Businesses Afraid Of? Posted by Fredric Paul According to a new study from the folks at Warrillow & Co., what scares SMBs is very different from the "pain points" they face. And effective marketing tops the list of biggest fears. Continue reading "What Are Small Businesses Afraid Of?" Posted by Gayle Kesten on August 27, 2009 at 11:01 AM | Comments (4)Staying on top of your game If your company is not committed to excellence, your competitors may very well leave you in the dust. Today, more than ever before, it’s obvious that best practices are the key to a business’ very survival. Take a good look around and you will find that business owners and employees who are constantly working on their game and innovating are not only persevering but are growing. Continue reading "Staying on top of your game" Posted by Guest on May 12, 2009 at 9:24 AM | Comments (0)5 Tips For Maintaining Your Integrity When Competing For Contracts Posted by Gayle KestenQuite possibly you've experienced some panicky moments pondering your business' future. Hopefully it didn't take long to get a grip, but no one can fault you for bravely staring reality in the face either. Continue reading "5 Tips For Maintaining Your Integrity When Competing For Contracts" Posted by Gayle Kesten on April 15, 2009 at 7:39 PM | Comments (3)Short-Term: The New Long-Term Marketing Strategy? Posted by Gayle KestenWould you consider it encouraging if I told you job losses among the smallest of businesses in December were around half that of November's numbers? Continue reading "Short-Term: The New Long-Term Marketing Strategy?" Posted by Gayle Kesten on January 14, 2009 at 12:25 PM | Comments (6)Yellow Pages 2.0 Posted by Gayle KestenWhen contemplating the best ways to advertise online to your local market, don't let your fingers walk past a tried-and-true resource that has been at your disposal long before you were born. Continue reading "Yellow Pages 2.0" Posted by Gayle Kesten on December 17, 2008 at 10:06 AM | Comments (1)Recession Aside, You Still Need To Advertise Posted by Gayle Kesten Gimme an R… Gimme an E… Hey, have you heard? We're officially in a recession -- and have been for, oh, about a year now. I know it's nothing to cheer about, but maybe poke fun at the late-to-the-table declaration, as Fortune's Stanley Bing does so well -- why not? (He had me at "No, Duh.") Continue reading "Recession Aside, You Still Need To Advertise" Posted by Gayle Kesten on December 4, 2008 at 11:55 AM | Comments (2)Ooops… wrong message What are the graphics on your products saying to your consumers? Are they conveying the benefits of the product? Are they conveying the message you wanted them to? Continue reading "Ooops… wrong message" Posted by Janet Attard on November 25, 2008 at 9:58 AM | Comments (0)Affiliate Summit East - Wow! Affiliate Summit East rocks this year. There's a good mix of affiliates, merchants, agencies, and networks - with lots of networking going on. Continue reading "Affiliate Summit East - Wow!" Posted by Janet Attard on August 12, 2008 at 10:04 AM | Comments (5)Labor Law Poster Marketing Companies that use misleading or questionable marketing practices to sell labor law posters are once again targeting businesses. Here are some tactics to watch out for. Continue reading "Labor Law Poster Marketing" Posted by Janet Attard on June 18, 2008 at 12:50 PM | Comments (0)How to Write Copy That Sells, Herschell Gordon Lewis Webinar If you're responsible for writing or reviewing ad copy, there's a webinar coming up in March featuring Herschel Gordon Lewis, one of the best known copywriters (and a member of the DMA hall of fame.) The webinar will focus on writing powerful copy that multiplies leads, sales and profits. Whether you write copy for direct mail, email, web sites or sales collateral you'll gain skills from this program to make all your writing more persuasive and effective. For complete details and to register click here.... Continue reading "How to Write Copy That Sells, Herschell Gordon Lewis Webinar" Posted by Janet Attard on February 22, 2007 at 10:32 PM | Comments (1)Planned obsolescence One way to profit in today's world seems to be by making products that are needed and used frequently, but don't last. I'm not talking about high-priced electronics or other products that seem to break down right after their guarantee is up. What I mean are all those... Continue reading "Planned obsolescence" Posted by Janet Attard on September 27, 2006 at 1:50 PM | Comments (0)Make what you type look like your own handwriting In her AYS Virtual Assistant blog, Nora Rubinoff mentions a cool service she's discovered - it's a website called Fontifier that can turn your own handwriting into a font. Direct marketers have long used handwriting fonts to add a personalized look to mailings, and this would be a neat way to do that both in direct mail pieces - and for short comments that you could set up as images on the web, too. Check out Nora's blog for other uses and more information about Fontifier.... Continue reading "Make what you type look like your own handwriting" Posted by Janet Attard on September 16, 2006 at 5:57 PM | Comments (0)Labor Law Poster Mailing Scare Tactics Is the labor law poster compliance notification you just got for real? Is this really the final notice you'll get before the government fines you $17000 because you missed an update? Continue reading "Labor Law Poster Mailing Scare Tactics" Posted by Janet Attard on March 31, 2006 at 4:19 PM | Comments (0)Help Customers Find You Here's an easy way to get customers to find you. Continue reading "Help Customers Find You" Posted by Janet Attard on March 7, 2006 at 11:55 AM | Comments (3)Business Cards In A Hurry When does it pay to print your own business cards? How can you make your print-it-yourself business cards look professional? Continue reading "Business Cards In A Hurry" Posted by Janet Attard on January 29, 2006 at 9:44 PM | Comments (10)Marketing Strategy: Give Old Products a New Twist How can you get consumer attention and a high price for a product that's become a commodity? How do you get consumers to choose your expensive product instead of the cheap store brand when there's no difference in quality between the two? Continue reading "Marketing Strategy: Give Old Products a New Twist" Posted by Janet Attard on November 27, 2005 at 8:25 PM | Comments (4)Viral Marketing and Brand Recognition How do you get the public to remember your brand, get involved with your ads AND tell all their friends to take a look, too? Continue reading "Viral Marketing and Brand Recognition" Posted by Janet Attard on October 18, 2005 at 10:20 PM | Comments (0)Logos - fast, inexpensive, professional What do you do when you're setting up a new business and need a logo? Choosing a logo from a collection of logo clip art isn't a very good solution. So how can you get a good logo at an affordable price? Continue reading "Logos - fast, inexpensive, professional" Posted by Janet Attard on July 21, 2005 at 12:35 PM | Comments (3)Business Card Design Faux Pas I recently attended a luncheon Yahoo Search Marketing hosted for some of its advertisers in the New York City area. The luncheon was at Ruth Chris'Steak House on 51st Street in Manhattan and provided a means for Yahoo to learn more about their sponsored search advertisers, plus a chance for advertisers to meet a few Yahoo reps. One of the other advertisers seated at the my table runs a service I may buy in the not-too-distant future. So I asked the person to give me a business card. I stuffed his business card in my left pocket, and didn't think... Continue reading "Business Card Design Faux Pas" Posted by Janet Attard on June 22, 2005 at 11:23 PM | Comments (1) |
|
|
|
|
Disclaimer
The information compiled on this site is
Copyright 1999-2008 by Attard Communications, Inc. and by the individual authors. |
