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Social Media Marketing Mistakes Social media is here to stay, so whether you've fully embraced it or have yet to give it a try, you need to know how to get the most out of it. Here are 12 social media marketing mistakes you should avoid. Continue reading "Social Media Marketing Mistakes" Posted by Janet Attard on July 6, 2011 at 10:47 PM | Comments (14)Social Media: Where The Girls Are Posted by Gayle Kesten If women are the market for your product or service, then ignoring social media tools would be as senseless as sending your favorite cookie recipe to Hillary Clinton. That's because of the 79 million U.S. women online, 42 million women are actively engaging in some form of social media... Continue reading "Social Media: Where The Girls Are" Posted by Gayle Kesten on June 11, 2009 at 8:18 AM | Comments (0)B2B - Skip the Social Media Marketing If you're running a B2B enterprise, scratching your head and wondering how you're supposed to take advantage of social media tools such as Facebook, YouTube, and Twitter - you're not alone. Aside from the fact that online social media is irrationally hyped (60 percent of Twitter users abandon the service after the first month) it's an especially bad marketing fit for B2B. Here's why. Continue reading "B2B - Skip the Social Media Marketing" Posted by Guest on June 8, 2009 at 8:46 AM | Comments (31)Employer Uses Facebook To Snag 'Sick' Worker posted by Gayle KestenI realize I'm preaching to the choir when I say social networks represent an easy, cost-effective way to market your small business and connect with current and potential customers, colleagues, partners, etc. They're even a worthy source for screening potential employees. But how about checking on employees who call in sick to work? Continue reading "Employer Uses Facebook To Snag 'Sick' Worker" Posted by Gayle Kesten on May 7, 2009 at 9:42 AM | Comments (9)The Real Reason to Twitter If you ever go to a conference at which Guy Kawasaki is speaking, make sure you get to his talk early enough to get a good seat. Entertaining, informative, and as he admits, sometimes a bit controversial, his keynote address about Twitter at yesterday’s opening session of the Search Engine Strategies conference in New York City, by itself, made attending the conference a good investment for any size business. Kawasaki talked about how at first, like so many other business owners and professionals, he just didn’t “get” Twitter. But after looking more closely at it, he not only “got” it,... Continue reading "The Real Reason to Twitter" Posted by Janet Attard on March 25, 2009 at 8:42 AM | Comments (20)25 Bucks Can Buy You Advertising On MySpace Posted by Gayle Kesten Following in the footsteps of FaceBook and The New York Times, MySpace is testing out a new service aimed at small businesses and individuals who want to create an ad campaign that lives on its multimillion-member social networking site. Continue reading "25 Bucks Can Buy You Advertising On MySpace " Posted by Gayle Kesten on October 15, 2008 at 3:16 PM | Comments (1)How Social Networks Can Stop You From Making A Bad Hire Posted by Gayle Kesten A relatively new acquaintance of mine contacted me on a social network. When I went to her profile page, she had posted a picture of her husband, only the caption said, "My fiancé." And it was dated after their son was born. Continue reading "How Social Networks Can Stop You From Making A Bad Hire" Posted by Gayle Kesten on September 19, 2008 at 9:55 AM | Comments (2)Google To Challenge Facebook? Google's getting ready to go face to face with Facebook. Continue reading "Google To Challenge Facebook?" Posted by Janet Attard on October 31, 2007 at 12:54 PM | Comments (0) |
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