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Dealing with angry customers An irate customer can ruin your day and cost you a lot more than a single lost sale. Whether or not the reason for their anger is justified, if you don't deal carefully with their problem, an irate customer will broadcast their dissatisfaction to as many people as they can now and for years to come. Continue reading "Dealing with angry customers" Posted by Janet Attard on October 12, 2008 at 8:46 PM | Comments (0)Make classified ads work for you Classified ads can be a good way to attract business for your company. When placed in the right media, they attract customers who are currently looking to buy what you sell. But they need to be well-written to get good results. Continue reading "Make classified ads work for you" Posted by Janet Attard on October 10, 2008 at 8:58 AM | Comments (1)Kick Word Of Mouth Marketing Into Gear Looking for more word of mouth business? One way to get your company name known is to develop marketing partnerships with other businesses... Continue reading "Kick Word Of Mouth Marketing Into Gear" Posted by Janet Attard on October 8, 2008 at 8:42 AM | Comments (0)Calculate your break-even point on ads How many sales do you have to make before you start making a profit on an ads buy? If you don’t know the answer to that question, you may be throwing away your advertising dollars – or losing business because your not spending as much as you should on advertising. Continue reading "Calculate your break-even point on ads " Posted by Janet Attard on October 5, 2008 at 9:10 PM | Comments (0)Catch credit problems early The banking crisis is having an effect on everyone, including your customers that owe you money. Instead of waiting (and waiting and waiting) for them to pay you, try these tips for getting paid sooner. Continue reading "Catch credit problems early" Posted by Janet Attard on October 3, 2008 at 8:57 AM | Comments (0)Make An Appointment With Yourself Telephone calls, emails, people stopping by your office - none mean to stop you from completing important tasks, but often that's the end result. Rather than unplugging your computer and telephone, try this idea to get some uninterrupted work time. Continue reading "Make An Appointment With Yourself" Posted by Janet Attard on September 30, 2008 at 6:44 PM | Comments (1)More Effective Brochures If you’ve read much that we’ve said on Business Know-How about copywriting, you know that the cover of your brochure should include a strong, headline – a headline that immediately tells the reader how they’ll derive an important benefit from the product or service offered inside the brochure. But did you know there’s another place brochure’s should have a strong headline that many businesses ignore? Continue reading "More Effective Brochures" Posted by Janet Attard on September 28, 2008 at 9:13 PM | Comments (1)Getting Through Tough Times You’d have to be Rip Van Winkle just waking up from a long sleep to be unaware of the precarious nature of the US economy right now. Here are some ideas you can use to help your business stay afloat. Continue reading "Getting Through Tough Times" Posted by Janet Attard on September 26, 2008 at 7:02 AM | Comments (2)9 Ways to Grow Your Email List Email, when used properly, is still a good way to increase your sales and profits. A single email sent to a list of people who have asked to be on your mailing list can bring in business immediately... Continue reading "9 Ways to Grow Your Email List " Posted by Janet Attard on September 24, 2008 at 8:53 AM | Comments (0)Increase Sales From Your Website What’s the last thing your customers are going to look at when they reach your website? Surprisingly, it’s the text that describes the product or service you want them to buy. Continue reading "Increase Sales From Your Website" Posted by Janet Attard on September 22, 2008 at 8:20 AM | Comments (2)Before you choose a logo If you’re planning to have a logo created for your business, you’ve probably spent some time considering things like what colors you like and whether or not your logo should include an image along with your name. But there are lots of other points to consider. Here are some of them. Continue reading "Before you choose a logo" Posted by Janet Attard on September 18, 2008 at 3:24 PM | Comments (1)How to boost results from banner ads How well is your advertising working? If you’re really not sure, you’re not alone. Many small business advertisers know their business decreases if they don’t advertise, but don’t really know which of their ads or which media are bringing in the business. And that’s a waste of advertising dollars. Continue reading "How to boost results from banner ads" Posted by Janet Attard on September 14, 2008 at 2:16 PM | Comments (0) |
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