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Get print ads noticed Advertising in print media? Here are several things you can do to get your ad to stand out from all the other ads on the page. Continue reading "Get print ads noticed" Posted by Janet on May 9, 2008 at 8:37 AM | Comments (1)Match the media to your market The more people you can reach with your advertising, the better - right? Not necessarily. Find out how to avoid wasting precisious ad dollars here. Continue reading "Match the media to your market" Posted by Janet on February 25, 2008 at 8:56 PM | Comments (0)Are your marketing materials too gaudy? Fancy fonts and bright colors don't necessarily make a good marketing document; in fact, they can make your business look unprofessional and amateurish. Continue reading "Are your marketing materials too gaudy?" Posted by Janet on January 28, 2008 at 9:22 AM | Comments (3)Are Your Ads Getting Seen? Where your ad appears on the page makes a big difference in your response rate. But prime placement varies depending on whether your ad is in a print publication or on a web page... Continue reading "Are Your Ads Getting Seen?" Posted by Janet on December 14, 2007 at 10:54 AM | Comments (3)Pump the advertising sales rep for information Don't rely on blind faith to make your ads pay off. Get as much information as you can to help you place the ads wisely and to make them stand out from ads placed by your competitors... Continue reading "Pump the advertising sales rep for information" Posted by Janet on November 12, 2007 at 9:27 AM | Comments (0)Advertise Where Your Competitors Advertise Advertising is expensive, and until you've tried a particular media for a while you don't know for sure what is going to work best for you. Here's a trick to help you take some of the guesswork out of the process. Continue reading "Advertise Where Your Competitors Advertise" Posted by Janet on November 6, 2007 at 11:54 AM | Comments (0)Are Your Ads Readable? You might have the catchiest business name or ad slogan in the world, but if no one can read it, what good does it do you? Here are a few quick guidelines for formatting your marketing materials to make them easier to read. Continue reading "Are Your Ads Readable?" Posted by Janet on November 3, 2007 at 10:56 AM | Comments (0)Paper Makes a Big Difference Do you print your own sales literature? Here's how you can make it look more professional and vibrant. Continue reading "Paper Makes a Big Difference" Posted by Janet on November 3, 2007 at 10:51 AM | Comments (0)Build A Swipe File If you're not an advertising copywriter you're probably wondering just what a swipe file is - and why you need one. In fact, you may be wondering whether something called a swipe file is legal... Continue reading "Build A Swipe File" Posted by Janet on November 1, 2007 at 10:01 AM | Comments (0)Pull In Customers With Local Newspaper Ads Wondering how to reach customers who are ready to buy? Try the classifieds. No, they're not advertising there, but they probably are already looking there for someone to provide the service or product they want to buy... Continue reading "Pull In Customers With Local Newspaper Ads" Posted by Janet on November 1, 2007 at 9:29 AM | Comments (0) |
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