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Advertising Laws You Need to Know Whether you’ve just started a small, home-based business or have millions in sales, you must be aware of and comply with advertising laws. Failure to do so could cost you your business and possibly everything else you own. Continue reading "Advertising Laws You Need to Know" Posted by Janet Attard on May 4, 2009 at 9:21 AM | Comments (0)Which Ads Are Working How successful is your advertising? If you're like a lot of small business owners, you believe your advertising efforts are working because you're making sales. But do yout know which ads are working? Continue reading "Which Ads Are Working" Posted by Janet Attard on March 4, 2009 at 8:31 AM | Comments (2)PPC Clicks Not Converting? Are you ready to give up on pay per click ads? Are you getting a lot of clicks for your primary keywords but see few conversions registered in your AdWords account? Before you turn off your ads or stop bidding on those primary keywords, consider this... Continue reading "PPC Clicks Not Converting? " Posted by Janet Attard on March 2, 2009 at 10:32 AM | Comments (1)How to Bag More Sales "Bag" promotions (giving a discount on all the items customers can fit into special bags) might seem like something only a big retailer can do, but smaller stores can adapt the idea to work for them, too. Continue reading "How to Bag More Sales" Posted by Janet Attard on January 5, 2009 at 9:16 AM | Comments (0)Make your ad dollars work harder Advertising costs are linked to audience size and special interests. To maximize the value of your adveritsing dollars, you need to weigh the costs of reaching a small, more targeted audience versus reaching a wider audience that may not be as likely to want what you sell. Continue reading "Make your ad dollars work harder" Posted by Janet Attard on November 12, 2008 at 10:55 AM | Comments (0)Pull In Customers With Local Newspaper Ads Wondering how to reach customers who are ready to buy? Try the classifieds. No, they're not advertising there, but they probably are already looking there for someone to provide the service or product they want to buy... Continue reading "Pull In Customers With Local Newspaper Ads" Posted by Janet Attard on October 31, 2008 at 9:29 AM | Comments (4)Bring in customers with giveaways Advertising specialties (items you give away without a purchase) and premiums (items you give away for free with a purchase) can be good way to keep your name in front of customers and prospects. A study of business executives reported by the Promotional Products Association International showed that 68 percent of the recipients could recall the name and message of advertisers who had given them promotional items. Continue reading "Bring in customers with giveaways" Posted by Janet Attard on October 17, 2008 at 9:19 AM | Comments (0)Make classified ads work for you Classified ads can be a good way to attract business for your company. When placed in the right media, they attract customers who are currently looking to buy what you sell. But they need to be well-written to get good results. Continue reading "Make classified ads work for you" Posted by Janet Attard on October 10, 2008 at 8:58 AM | Comments (1)Calculate your break-even point on ads How many sales do you have to make before you start making a profit on an ads buy? If you don’t know the answer to that question, you may be throwing away your advertising dollars – or losing business because your not spending as much as you should on advertising. Continue reading "Calculate your break-even point on ads " Posted by Janet Attard on October 5, 2008 at 9:10 PM | Comments (0)Advertise Where Your Competitors Advertise Advertising is expensive, and until you've tried a particular media for a while you don't know for sure what is going to work best for you. Here's a trick to help you take some of the guesswork out of the process. Continue reading "Advertise Where Your Competitors Advertise" Posted by Janet Attard on August 1, 2008 at 7:54 AM | Comments (1)Back End Sales - Your Real Pot of Gold Just getting customers to your business is a costly undertaking. And by the time you pay for advertising, product costs, employees, and other expenses, there's little left for profit. So how do you increase your profit margin without also increasing your expenses? Find out here... Continue reading "Back End Sales - Your Real Pot of Gold" Posted by Janet Attard on June 5, 2008 at 4:27 PM | Comments (4)Get Better Results from Search Engine Advertising Have your attempts at pay per click advertising been expensive and disappointing? Before you decide that PPC just isn't right for your business, use these suggestions for making the most of your PPC advertising dollars. Read or listen to the podcast Continue reading "Get Better Results from Search Engine Advertising" Posted by Janet Attard on June 3, 2008 at 5:24 PM | Comments (0)Get print ads noticed Advertising in print media? Here are several things you can do to get your ad to stand out from all the other ads on the page. Continue reading "Get print ads noticed" Posted by Janet Attard on May 9, 2008 at 8:37 AM | Comments (1)Match the media to your market The more people you can reach with your advertising, the better - right? Not necessarily. Find out how to avoid wasting precisious ad dollars here. Continue reading "Match the media to your market" Posted by Janet Attard on February 25, 2008 at 8:56 PM | Comments (0)Are your marketing materials too gaudy? Fancy fonts and bright colors don't necessarily make a good marketing document; in fact, they can make your business look unprofessional and amateurish. Continue reading "Are your marketing materials too gaudy?" Posted by Janet Attard on January 28, 2008 at 9:22 AM | Comments (3)Are Your Ads Getting Seen? Where your ad appears on the page makes a big difference in your response rate. But prime placement varies depending on whether your ad is in a print publication or on a web page... Continue reading "Are Your Ads Getting Seen?" Posted by Janet Attard on December 14, 2007 at 10:54 AM | Comments (3)Pump the advertising sales rep for information Don't rely on blind faith to make your ads pay off. Get as much information as you can to help you place the ads wisely and to make them stand out from ads placed by your competitors... Continue reading "Pump the advertising sales rep for information" Posted by Janet Attard on November 12, 2007 at 9:27 AM | Comments (0)Are Your Ads Readable? You might have the catchiest business name or ad slogan in the world, but if no one can read it, what good does it do you? Here are a few quick guidelines for formatting your marketing materials to make them easier to read. Continue reading "Are Your Ads Readable?" Posted by Janet Attard on November 3, 2007 at 10:56 AM | Comments (0)Paper Makes a Big Difference Do you print your own sales literature? Here's how you can make it look more professional and vibrant. Continue reading "Paper Makes a Big Difference" Posted by Janet Attard on November 3, 2007 at 10:51 AM | Comments (0)Build A Swipe File If you're not an advertising copywriter you're probably wondering just what a swipe file is - and why you need one. In fact, you may be wondering whether something called a swipe file is legal... Continue reading "Build A Swipe File" Posted by Janet Attard on November 1, 2007 at 10:01 AM | Comments (0) |
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