Advertise Where Your Competitors Advertise
by Janet Attard
If your competitors have been advertising for many months in a specific media, their ads are probably working. Ride the coattails of their media research and increase your visibility by placing your ads in the same media. Doing so will reduce some of the trial and error associated with finding the right advertising media. It will also put your product's benefits and features where your competitors' prospects will see them before they make a purchase decision.
In planning your media buys, don't forget about online advertising. If you just sell locally and don't want to pay for clicks from outside your service area, use the online search engines' local advertising options.
More >> 3 Ways To Get More Sales When You Advertise
Your comments are right on the mark. In addition to advertising where your competition is advertising, you should make sure that you're ad jumps out at the viewer, unlike the competitions. This can be done by offering a free report.
Ken
www.kenvarga.com
Posted by: Ken Varga on August 1, 2008 at 10:57 AM