Advertising specialties (items you give away without a purchase) and premiums (items you give away for free with a purchase) can be good way to keep your name in front of customers and prospects. A study of business executives reported by the Promotional Products Association International showed that 68 percent of the recipients could recall the name and message of advertisers who had given them promotional items.

Remember that the advertising specialty or premium you give away represents you to customers and prospects. If you want recipients to think highly of you, the item should be of good quality. If you want them to remember you the next time they need your product or service, the item should be something that is useful and that has a place for including your name, logo and contact information.

How well do such giveaways really work? Well, like so many of the ideas and tips I bring to you each week, this idea is one we use. Last year we gave away a free, write-on / wipe off wall calendar to customers who ordered a labor law poster. They were so popular, we're doing it again this year.

Build Business with Free Giveaways

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