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Previous: Turn old leads into new sales
Next: Document what you own


Look beyond your nose

I spent part of Easter Sunday at Disneyworld watching a group of about fifty 4- to 7-year-olds participate in a candy scramble. The children were given colorful little plastic bags to put candy in and then were lined up behind a starting line. Their instructions: wait for the whistle then run into the 50 by 100 foot grassy area ahead of them and fill their bags as fast as possible with pieces of wrapped candy that had been generously scattered in the grass.

When the whistle blew, all 50 kids raced onto the grass and started picking up candy. Most of the children started grabbing for the candy right in front of the starting line. So within a couple of seconds there was a small mob of youngster all bumping into each other and trying to grab the candy in plain view before others got to it.

But one little boy -- the littlest and probably the youngest in the group – didn’t like being bumped into by all the bigger kids. So he did an end run around the children that were grouped together and ran ahead to an area of the field the other kids hadn’t reached yet. He gleefully filled his bag with candy before the bigger kids reached the area.

You can overcome challenges in your business the same way that little boy got his candy -- by looking for opportunities others haven’t yet discovered, and getting to them before everyone else catches on.

More: Unusual Franchises: A Tale of Five Fringe Franchises

Posted by Janet on March 24, 2008 at 9:18 AM | Comments (2)

Comments

I am direct seller, so this little Easter Egg hunt was very interesting to me. A few months ago I was at a meeting and many of the company consultants who were complaining about the money they were charging on their credit cards to keep their business going, I had heard this many times. It struck me that they are not really running their business, but buying their own products. So I set out on an Easter Egg Hunt for everyone. I have scheduled meetings with potential client groups and will be handing a group over to each of the team members. While it is a slow process, I think its better than them charging products on their credit cards. If the consultants are smart their business's will begin to grow. I have a feeling that most will stay in the front of the gate entrance unless they learn to sneak around the croud.

Posted by: Ginger Koel on March 24, 2008 at 12:10 PM

Janet
I read your articles regularly and appreciate your thoughts. Well this one, Look beyond your nose is interesting, as this is what professionals should be looking at in this fiercely competitive world. There are no dearth of opportunities, but the way we SPOT matters a lot. You have stated with a simple example and i really appreciate it.
Keep writing!
Thx-
Shyam

Posted by: Shyam on March 25, 2008 at 1:01 AM

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