Direct mail is one of the most effective advertising methods available to small businesses, and one way to make it even more successful is to put your message on a postcard. Though unassuming and small, postcards can deliver a powerful punch. Here's why:

There's no envelope to get in between you and your prospect, so your message is sure to get through.

They are small enough for your customers to keep and even post somewhere prominent - especially if you give customers a reason to hang onto them (like a coupon or other discount offer).

Your postage costs are much lower than with regular size mail, so your ROI is higher.

They're personal - who wouldn't rather get a fun postcard in the mail than a boring business letter?

They're easy to read - Because of their small size, you have to keep your message simple and to the point.

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