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Beware of Fraud One of drawbacks of selling on the Internet is the high incidence of credit card fraud. When you accept transactions over the Internet you have no card to swipe, no photo ID to look at and few other clues as to whether the person presenting a credit card number is the owner of that credit card or authorized to use it. Continue reading "Beware of Fraud" Posted by Janet Attard on June 22, 2009 at 8:16 AM | Comments (0)Test Those Landing Pages Are you unhappy with the results you’re getting from your pay per click campaigns? Are people clicking on your ads, and then leaving your site without buying? Continue reading "Test Those Landing Pages" Posted by Janet Attard on April 8, 2009 at 8:46 AM | Comments (0)Which Businesses Profit On The Web? If you think that the only businesses that do well on the Internet are those who sell nationally, or that having a web presence doesn't help small local businesses, you'd better think again. Continue reading "Which Businesses Profit On The Web?" Posted by Janet Attard on April 6, 2009 at 10:03 AM | Comments (0)Optimize Your Pay Per Click Ads For small business owners, one of the biggest worries about using pay per click advertising to build their business is that people who aren't likely to buy their products or services will click on their ads and drive up their advertising costs. Continue reading "Optimize Your Pay Per Click Ads" Posted by Janet Attard on March 30, 2009 at 9:06 AM | Comments (2)Web Traffic Comparisons Is your website reaching your audience? Are you reaching as many people on the web as your competitors do? Here's how you can find out. Continue reading "Web Traffic Comparisons " Posted by Janet Attard on December 3, 2008 at 9:42 AM | Comments (0)12 Ways to Build Your Email List Building an email mailing list - and mailing to it regularly - is one of the most effective strategies for boosting website traffic and sales. But how do you get those email addresses, and keep getting them, so your list stays fresh and responsive? Here are twelve ideas you might be overlooking. Continue reading "12 Ways to Build Your Email List" Posted by Janet Attard on December 1, 2008 at 12:58 PM | Comments (3)Five Link Building Sins To Avoid Whether you do your own link-building, have one of your employees do it, or outsource it to a link-building or SEO firm, make sure your link-building campaign steers clear of these five deadly link-building sins. Continue reading "Five Link Building Sins To Avoid" Posted by Janet Attard on November 19, 2008 at 9:18 AM | Comments (4)Common Website Mistake Can your customers find what they're looking for on your web site? Sure, you know how to move around your site easily, but can someone who has never been to your site before figure out how to get to the product they want to buy? Continue reading "Common Website Mistake" Posted by Janet Attard on October 22, 2008 at 7:30 AM | Comments (0)Increase Sales From Your Website What’s the last thing your customers are going to look at when they reach your website? Surprisingly, it’s the text that describes the product or service you want them to buy. Continue reading "Increase Sales From Your Website" Posted by Janet Attard on September 22, 2008 at 8:20 AM | Comments (2)Singing the Ecommerce Blues? Are you getting people to hit your online shopping cart, but aren't getting many sales? A lot of marketers blame that type of problem on bad copywriting or bad landing pages, but that isn't always the case... Continue reading "Singing the Ecommerce Blues?" Posted by Janet Attard on July 28, 2008 at 9:40 AM | Comments (0)No Price, No Sale Many companies believe that they should keep their prices secret until after their customers are already sold -- or at least interested enough to contact a salesperson. But this tactic can backfire on you if you sell to small businesses. Continue reading "No Price, No Sale" Posted by Janet Attard on July 17, 2008 at 5:26 PM | Comments (3)Get A Free CAN-SPAM Checkup You’ve no doubt heard about the CAN-SPAM law. But did you know the law was updated this year? And that the updated law has some significant implications for some emailers – particularly those mailing affiliate offers? Continue reading "Get A Free CAN-SPAM Checkup" Posted by Janet Attard on June 12, 2008 at 8:44 AM | Comments (1)Get Better Results from Search Engine Advertising Have your attempts at pay per click advertising been expensive and disappointing? Before you decide that PPC just isn't right for your business, use these suggestions for making the most of your PPC advertising dollars. Read or listen to the podcast Continue reading "Get Better Results from Search Engine Advertising" Posted by Janet Attard on June 3, 2008 at 5:24 PM | Comments (0)How to Make Money on the Web You've probably heard stories about people making millions of dollars a year on the web. Maybe you know one or two. And you'd like to make money while you sleep, too. Is it really possible? Continue reading "How to Make Money on the Web" Posted by Janet Attard on May 2, 2008 at 9:26 AM | Comments (0)Home Page Math Quiz Your web site has just one entrance, right? Well, not exactly. Find out why each and every page on your site should be treated like a "front door" for your visitors. Continue reading "Home Page Math Quiz" Posted by Janet Attard on April 15, 2008 at 6:20 PM | Comments (0)Where's Your AdWords Ad? Can't find your Adwords ads, even though you're searching for the keywords you targeted? Here's why - and how you can find them. Continue reading "Where's Your AdWords Ad?" Posted by Janet Attard on April 11, 2008 at 10:52 AM | Comments (0)Get Rid of the Splash Page Is your web site's cool splash page driving visitors and search engines away? Continue reading "Get Rid of the Splash Page" Posted by Janet Attard on March 28, 2008 at 9:13 AM | Comments (3)Don't sacrifice sales for creativity Sometimes the most creative or visually appealing marketing piece isn't the one that gets the highest response from your prospects. Continue reading "Don't sacrifice sales for creativity" Posted by Janet Attard on March 3, 2008 at 10:24 AM | Comments (0)Before you ship overseas Selling to customers outside of the US comes with all kinds of new issues to consider. Beyond just getting paid, which can be difficult enough, is whether or not it's even legal to ship your product to a particular country. Here's what you need to know ... Continue reading "Before you ship overseas" Posted by Janet Attard on February 13, 2008 at 10:18 AM | Comments (2)Website Publicity Tip Here's how you can make sure any media publicity your business gets plug your web site, too. Continue reading "Website Publicity Tip" Posted by Janet Attard on February 1, 2008 at 9:56 AM | Comments (3)Get that website up! If you don't have a website yet, you better get moving! Customers expect you to be online and if you aren't, they're probably going to your competitor's site. Continue reading "Get that website up!" Posted by Janet Attard on January 21, 2008 at 9:12 AM | Comments (2)The Most Important Thing on Your Home Page Is your home page focusing on the right thing? Find out what one thing you can change that will result in more leads and sales for your web site. Continue reading "The Most Important Thing on Your Home Page" Posted by Janet Attard on January 14, 2008 at 8:37 AM | Comments (1)Does Your URL Confuse the Search Engines? Do the search engines know what URL you prefer for your site? Do they have multiple links to the same pages? Find out how to avoid this common mistake that can result in watered down page rank and search engine confusion. Continue reading "Does Your URL Confuse the Search Engines?" Posted by Janet Attard on January 4, 2008 at 10:28 AM | Comments (4)Localize your website If your business sells to a local market only, you'll want to make sure your web site can be found by your local prospects. Here's how... Continue reading "Localize your website" Posted by Janet Attard on December 17, 2007 at 9:52 AM | Comments (1)Get More Sales From Your Website Is your web site doing the best job it can for your business? One sure way to make it bring in more sales is to test different variations of each page to see what performs better... Continue reading "Get More Sales From Your Website" Posted by Janet Attard on December 10, 2007 at 10:20 AM | Comments (1)Why Web Visitors Don't Buy Even if your site looks great and you're getting lots of traffic to it, it still may generate few, if any, sales. So what's the problem? Find out here. Continue reading "Why Web Visitors Don't Buy" Posted by Janet Attard on November 13, 2007 at 10:21 AM | Comments (0)Are Your Pay-Per-Click Ads Working? Pay-per-click advertising isn't always easy to track. So how do you know if it's paying off or just costing you money? Continue reading "Are Your Pay-Per-Click Ads Working?" Posted by Janet Attard on November 7, 2007 at 10:18 AM | Comments (0)Offer Multiple Payment Options As prevalent as online shopping has become, many people are still leary of making online purchases. You can help alleviate some of their concerns by offering a variety of payment options... Continue reading "Offer Multiple Payment Options" Posted by Janet Attard on November 6, 2007 at 12:25 PM | Comments (0)Buy Multiple Domain Names When you purchase your web site domain name, make sure all your bases are covered. Find out what variations of your domain name you need to consider purchasing. Continue reading "Buy Multiple Domain Names" Posted by Janet Attard on November 6, 2007 at 12:11 PM | Comments (0)Has Your Website Gone Stale? by Janet Attard Nobody likes to read yesterday's news. And few people like to read old web pages. Even if the main purpose of your web site is to serve as a corporate brochure, try to update your site periodically... Continue reading "Has Your Website Gone Stale?" Posted by Janet Attard on November 4, 2007 at 8:56 PM | Comments (2)What's On Your Landing Page? Your landing page is important because what your site visitors see in the first second or two of hitting that page will determine whether they read further, click on links into your site or hit the back button and go off to someone else's site. So what should be on a landing page? Continue reading "What's On Your Landing Page?" Posted by Janet Attard on November 4, 2007 at 8:52 PM | Comments (0)Simple Ecommerce Sales Tactic How prominent is your business phone number on your website? Do you make it easy for shoppers to find out how to contact you if they have a question or problem? Continue reading "Simple Ecommerce Sales Tactic" Posted by Janet Attard on November 3, 2007 at 10:50 AM | Comments (0)Get Found In Search Engines Does your website remind you of a ghost town? Is all the traffic on the Internet going somewhere else? Getting found in search engines is difficult, but it's not impossible... Continue reading "Get Found In Search Engines" Posted by Janet Attard on October 18, 2007 at 9:43 PM | Comments (0)Help Web Site Visitors Trust You Many online shoppers are still wary of buying goods and services online. They fear they may get substandard merchandise or be ripped off by an unscrupulous merchant. Here's how youc an help alleviate those fears... Continue reading "Help Web Site Visitors Trust You" Posted by Janet Attard on October 18, 2007 at 1:06 PM | Comments (0)Make Pay-Per-Click Ads Pay Off Pay-per-click ads can drive highly targeted prospects to your website. But no matter how targeted the prospects are, they won't buy from you if they can't quickly find exactly what they want to buy... Continue reading "Make Pay-Per-Click Ads Pay Off " Posted by Janet Attard on October 1, 2007 at 1:56 PM | Comments (0)Do You Really Need a Web Site? Customers have come to expect most businesses to have a web site. If you don't, and your competitors do, you're probably losing business... Continue reading "Do You Really Need a Web Site?" Posted by Janet Attard on October 1, 2007 at 12:50 PM | Comments (0)Payment Alternatives Capture Lost Sales Not everyone is comfortable giving out credit card information over the Internet, and not everyone likes to shop with a credit card. To maximize your sales, give customers several ways to make a purchase... Continue reading "Payment Alternatives Capture Lost Sales" Posted by Janet Attard on June 10, 2007 at 5:23 PM | Comments (1) |
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