One way of doing that is offering multiple payment options and making it easy for visitors to find those options. For starters, you should offer customers the ability to pay with any major credit card as well as with debit cards. The cards you should accept include Visa, MasterCard, Discover Card and American Express. The ability to accept American Express is particularly important if you run a B2B ecommerce site. If you sell on line to consumers, you should also accept PayPal.
In addition to accepting online orders, you should make your phone number clearly visible and have an order form available for customers to print out and mail in with their payment. Although millions of people buy online, there are still many who choose not to buy on the Internet, or whose company policies won't allow them to buy online.
More >> Why You Need To Accept Credit Cards
