by Janet Attard
Is your website reaching your audience? Are you reaching as many people on the web as your competitors do?
Answers to those questions will help you determine how well your Internet marketing efforts are working compared to your competitors. If your competitors are getting significantly more web traffic than you are, you'll know it's time to ramp up your Internet marketing efforts and/or analyze the competitor's site, back links, online ads and other marketing efforts to see what they're doing that you ought to be doing.
Finding out how much traffic your competitors get compared to you is easy, too. You can get graphical and numeric estimates of the traffic for most websites at both Alexa.com and Compete.com.
More: Your Web Traffic and Your Bottom Line
