Before You Advertise
Knowing demographic information about your customer is only half of the battle. The other half is to determine how they typically learn about this product or service and what motivates them to buy.
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Posted by Janet Attard on February 25, 2009 at 9:56 AM
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Expand Your Niche
Being focused on your tried and true customers is good. It helps you maximize your advertising dollars and sales efforts. But don't let success with your niche market blind you to considering other markets that could help your business grow.
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Posted by Janet Attard on February 6, 2009 at 9:10 AM
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Get the scoop on your competitors
Have you ever wished you could be a fly on the wall in your competitor's office? Or, better yet, that you knew someone in your competitors' companies who could feed you information about their annual sales, new products they're planning to launch, or new markets they're planning to target?
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Posted by Janet Attard on November 5, 2008 at 9:37 AM
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Cut Research Chores Down To Size
Business research projects that aren't focused don't get done. They either never get started because the task seems too vast, or they are never completed because the researcher doesn't know what to research or when to stop. Here's how you can avoid both pitfalls.
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Posted by Janet Attard on November 3, 2008 at 8:27 AM
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Find Out What Customers Really Want
As business owners we all think we know what our customers or clients want. But what we think they want isn't necessarily what they really want.
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Posted by Janet Attard on September 8, 2008 at 10:26 AM
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Understand What Customers Want
Your customers don't come to you because they want to buy the product or service you're selling. They come to you because they want to solve a problem they have...
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Posted by Janet Attard on July 8, 2008 at 8:40 PM
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Learn to be nosy
When it comes to running a business, it doesn't pay to be shy about learning your competition's secrets.
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Posted by Janet Attard on May 29, 2008 at 8:37 AM
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Reverse Engineer Your Income
What do customers really want from you? Answer that question (and deliver it) and you'll have a thriving business.
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Posted by Janet Attard on February 6, 2008 at 9:00 AM
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Read Your Customers' Minds
Have you ever wished you could read minds? Your customers' minds?
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Posted by Janet Attard on November 14, 2007 at 10:01 AM
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Are You Marketing to the Right Prospect
A common mistake startup businesses make is to assume products or services will sell because they seem like something many people need. But just because there appears to be a need for a product or service doesn't mean that people will actually buy it or be willing to pay the price needed to keep you in business.
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Posted by Janet Attard on November 4, 2007 at 12:26 PM
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Make Your Competitors' Customers Yours
How can you find customers for your new business or new customers for your existing business? One of the easiest ways is to find out who your competitors sell to and then market your business to the same or similar customers.
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Posted by Janet Attard on November 3, 2007 at 3:11 PM
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Listen To Your Customers
What's the best way to grow your business? Encourage your customers to give you feedback about their needs and how your business is meeting those needs.
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Posted by Janet Attard on November 3, 2007 at 10:54 AM
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Get New Business Ideas From Your Competitors
It's surprisingly easy to get new business ideas from your competitors. How? By watching for newspaper and magazine articles about them...
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Posted by Janet Attard on October 3, 2007 at 9:22 PM
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Turn Old Problems Into New Products
One of the oldest problems in the healthcare industry is getting the elderly to remember to take their medications, and to take them on time. The numbers of people who will need help with that problem and other problems associated with aging is about to explode as the baby boomers grow old in years to come.
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Posted by Janet Attard on October 3, 2007 at 10:49 AM
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