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Before You Advertise Knowing demographic information about your customer is only half of the battle. The other half is to determine how they typically learn about this product or service and what motivates them to buy. Continue reading "Before You Advertise" Posted by Janet Attard on February 25, 2009 at 9:56 AM | Comments (1)Expand Your Niche Being focused on your tried and true customers is good. It helps you maximize your advertising dollars and sales efforts. But don't let success with your niche market blind you to considering other markets that could help your business grow. Continue reading "Expand Your Niche" Posted by Janet Attard on February 6, 2009 at 9:10 AM | Comments (1)Get the scoop on your competitors Have you ever wished you could be a fly on the wall in your competitor's office? Or, better yet, that you knew someone in your competitors' companies who could feed you information about their annual sales, new products they're planning to launch, or new markets they're planning to target? Continue reading "Get the scoop on your competitors" Posted by Janet Attard on November 5, 2008 at 9:37 AM | Comments (1)Cut Research Chores Down To Size Business research projects that aren't focused don't get done. They either never get started because the task seems too vast, or they are never completed because the researcher doesn't know what to research or when to stop. Here's how you can avoid both pitfalls. Continue reading "Cut Research Chores Down To Size" Posted by Janet Attard on November 3, 2008 at 8:27 AM | Comments (0)Find Out What Customers Really Want As business owners we all think we know what our customers or clients want. But what we think they want isn't necessarily what they really want. Continue reading "Find Out What Customers Really Want " Posted by Janet Attard on September 8, 2008 at 10:26 AM | Comments (0)Understand What Customers Want Your customers don't come to you because they want to buy the product or service you're selling. They come to you because they want to solve a problem they have... Continue reading "Understand What Customers Want" Posted by Janet Attard on July 8, 2008 at 8:40 PM | Comments (12)Learn to be nosy When it comes to running a business, it doesn't pay to be shy about learning your competition's secrets. Continue reading "Learn to be nosy " Posted by Janet Attard on May 29, 2008 at 8:37 AM | Comments (1)Reverse Engineer Your Income What do customers really want from you? Answer that question (and deliver it) and you'll have a thriving business. Continue reading "Reverse Engineer Your Income" Posted by Janet Attard on February 6, 2008 at 9:00 AM | Comments (0)Read Your Customers' Minds Have you ever wished you could read minds? Your customers' minds? Continue reading "Read Your Customers' Minds" Posted by Janet Attard on November 14, 2007 at 10:01 AM | Comments (0)Are You Marketing to the Right Prospect A common mistake startup businesses make is to assume products or services will sell because they seem like something many people need. But just because there appears to be a need for a product or service doesn't mean that people will actually buy it or be willing to pay the price needed to keep you in business. Continue reading "Are You Marketing to the Right Prospect" Posted by Janet Attard on November 4, 2007 at 12:26 PM | Comments (0)Make Your Competitors' Customers Yours How can you find customers for your new business or new customers for your existing business? One of the easiest ways is to find out who your competitors sell to and then market your business to the same or similar customers. Continue reading "Make Your Competitors' Customers Yours" Posted by Janet Attard on November 3, 2007 at 3:11 PM | Comments (0)Listen To Your Customers What's the best way to grow your business? Encourage your customers to give you feedback about their needs and how your business is meeting those needs. Continue reading "Listen To Your Customers" Posted by Janet Attard on November 3, 2007 at 10:54 AM | Comments (0)Get New Business Ideas From Your Competitors It's surprisingly easy to get new business ideas from your competitors. How? By watching for newspaper and magazine articles about them... Continue reading "Get New Business Ideas From Your Competitors" Posted by Janet Attard on October 3, 2007 at 9:22 PM | Comments (0)Turn Old Problems Into New Products One of the oldest problems in the healthcare industry is getting the elderly to remember to take their medications, and to take them on time. The numbers of people who will need help with that problem and other problems associated with aging is about to explode as the baby boomers grow old in years to come. Continue reading "Turn Old Problems Into New Products" Posted by Janet Attard on October 3, 2007 at 10:49 AM | Comments (0) |
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