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Marketing a Name Change How can you build a buzz around your brand to grow your business if the brand name isn't easy to remember and doesn't set you apart in any way from your competitors? One solution – and one that takes courage when you've been in business for a number of years – is to change the name of your company. Continue reading "Marketing a Name Change" Posted by Janet Attard on May 19, 2009 at 1:30 PM | Comments (0)Confidence Sells What makes a customer choose one vendor, store or service provider over another? Unless you're the only game in town (or on the Internet), that's an important question to consider when you're planning your advertising, promotional literature, sales presentations, website and even your business card. Continue reading "Confidence Sells" Posted by Janet Attard on March 16, 2009 at 10:00 AM | Comments (0)Need a little marketing magic? Does business today have you feeling a little scattered? Are you scurrying between local meetings and trade shows and spending far too long trying to get your name out through social media sites, message boards, and maybe the local media, too? Continue reading "Need a little marketing magic?" Posted by Janet Attard on March 10, 2009 at 10:04 PM | Comments (0)How To Build Good Will How can you get customers to think highly of your business – and recommend it to others? How do you make customers feel appreciated and distinguish yourself from other businesses in the area that provide exactly the same services you do? Here's an idea that nearly any business can put to use. Continue reading "How To Build Good Will" Posted by Janet Attard on January 20, 2009 at 9:44 PM | Comments (1)Include testimonials from your customers in your ads and all your marketing material Testimonials are almost as powerful as personal recommendations for selling your product. They give you credibility and help assure prospects that others who have bought what you sell have been happy with their purchase. Continue reading "Include testimonials from your customers in your ads and all your marketing material" Posted by Janet Attard on October 29, 2008 at 9:08 AM | Comments (1)Kick Word Of Mouth Marketing Into Gear Looking for more word of mouth business? One way to get your company name known is to develop marketing partnerships with other businesses... Continue reading "Kick Word Of Mouth Marketing Into Gear" Posted by Janet Attard on October 8, 2008 at 8:42 AM | Comments (4)More Effective Brochures If you’ve read much that we’ve said on Business Know-How about copywriting, you know that the cover of your brochure should include a strong, headline – a headline that immediately tells the reader how they’ll derive an important benefit from the product or service offered inside the brochure. But did you know there’s another place brochure’s should have a strong headline that many businesses ignore? Continue reading "More Effective Brochures" Posted by Janet Attard on September 28, 2008 at 9:13 PM | Comments (1)Before you choose a logo If you’re planning to have a logo created for your business, you’ve probably spent some time considering things like what colors you like and whether or not your logo should include an image along with your name. But there are lots of other points to consider. Here are some of them. Continue reading "Before you choose a logo" Posted by Janet Attard on September 18, 2008 at 3:24 PM | Comments (1)Are Your Ads Preaching to the Wrong Choir? How successful are you at choosing advertising media that reaches your target market? Are your ads attracting customers or clients who need what you offer and can pay your rates? Or are you trying to sell a cheesecake-of-the-month club to readers of a health and nutrition magazine? Continue reading "Are Your Ads Preaching to the Wrong Choir?" Posted by Janet Attard on September 5, 2008 at 8:07 AM | Comments (0)Are You Leaving Money on the Table? If you aren't capturing the names and contact information for people who buy from your store, visit your website, or call your office, you're losing sales. Continue reading "Are You Leaving Money on the Table?" Posted by Janet Attard on July 24, 2008 at 4:41 PM | Comments (0)Get Important Industry Information Free Business and trade magazines that cover your field are essential reading. They'll alert you to industry trends and issues and much more... Continue reading "Get Important Industry Information Free" Posted by Janet Attard on June 9, 2008 at 5:19 PM | Comments (0)Get your foot in the door with a small sale Are you meeting sales resistance because your potential customers are wary of working with a small business? This tip can help you gain the trust of your prospects so they'll be more comfortable committing to do business with you. Continue reading "Get your foot in the door with a small sale" Posted by Janet Attard on May 12, 2008 at 8:54 AM | Comments (8)Find and work with sales reps There are only a limited number of people you can reach on your own. If you don’t want to hire your own staff, you may find it advantageous to use one or more independent sales representatives to bring in new business. Continue reading "Find and work with sales reps" Posted by Janet Attard on April 28, 2008 at 10:31 AM | Comments (1)Turn old leads into new sales Is business slow? One source of new customers could be those "almost" customers that left without purchasing. Continue reading "Turn old leads into new sales" Posted by Janet Attard on March 20, 2008 at 9:50 PM | Comments (0)How to land big customers When you are selling big-ticket products or services, there's a lot more at stake than just the final dollar amount of the contract. Here are 10 steps you can follow to organize your sales efforts. Continue reading "How to land big customers" Posted by Janet Attard on March 7, 2008 at 8:48 AM | Comments (3)What's a customer worth? Do you know how much a customer's lifetime value to your business is? If you don't, you're missing a crucial piece of your advertising and marketing puzzle. Continue reading "What's a customer worth? " Posted by Janet Attard on March 5, 2008 at 10:09 AM | Comments (1)Set Goals for Your Ads If you want your advertising to be a success, spend some time planning and setting goals... Continue reading "Set Goals for Your Ads" Posted by Janet Attard on February 25, 2008 at 9:02 AM | Comments (2)Profile Your Customers Do you know who your customers are? If you haven't taken time to research your market and identify your prospects, chances are you've missed some of them. Continue reading "Profile Your Customers" Posted by Janet Attard on February 22, 2008 at 8:52 AM | Comments (2)Event Promotion Mistakes Can't figure out why your event isn't getting any signups? Maybe you're making this common mistake. Continue reading "Event Promotion Mistakes" Posted by Janet Attard on February 20, 2008 at 10:20 AM | Comments (0)Sell with Testimonials Customers are fearful of spending their money on a product or service that turns out to be less than they expected. The best way of overcoming those fears is through testimonials from satisfied customers. Continue reading "Sell with Testimonials" Posted by Janet Attard on February 4, 2008 at 9:22 AM | Comments (2)Give a presentation Need to get your business name out there fast? Want to become known as an expert in your field and build credibility among your prospects? Giving talks, presentations or speeches can help you accomplish all of those things. Continue reading "Give a presentation" Posted by Janet Attard on January 25, 2008 at 9:40 AM | Comments (3)Leave Your (Removable) Mark Here's a way to keep your name in front of customers long after they've made their purchase. Continue reading "Leave Your (Removable) Mark" Posted by Janet Attard on January 23, 2008 at 9:04 AM | Comments (1)Get Repeat Sales Now Here's an easy way to increase profits that business owners and their staff often forget. Continue reading "Get Repeat Sales Now" Posted by Janet Attard on January 1, 2008 at 1:52 PM | Comments (2)Don't Give Up On Sales Leads Too Soon How many times do you contact people who have asked for information about your products? Do you call them once or twice and then forget about them if they haven't made a purchase? If so, you may be wasting good sales leads... Continue reading "Don't Give Up On Sales Leads Too Soon " Posted by Janet Attard on December 21, 2007 at 9:29 PM | Comments (3)How to Get Word-of-Mouth Business Word-of-mouth advertising is the best kind there is - it doesn't cost you a thing and it is probably the most effective form of marketing available. Here's an idea that can help you jump start word-of-mouth business. Continue reading "How to Get Word-of-Mouth Business" Posted by Janet Attard on December 11, 2007 at 9:26 PM | Comments (2)What's Your Thud Factor? Do your products meet with your customers expectations. Is there perceived value in line with what you actually charge? Continue reading "What's Your Thud Factor?" Posted by Janet Attard on November 23, 2007 at 2:49 PM | Comments (0)Get a Logo and Use It Everywhere A well-designed logo makes your business look more established and professional. It establishes your business as a brand and helps your customers remember the business and what you do. Here's a tip on designing and using your logo... Continue reading "Get a Logo and Use It Everywhere" Posted by Janet Attard on November 16, 2007 at 10:24 AM | Comments (0)Cross-Promote Your Business One creative way to market your products or services is to team up with other businesses in your area by promoting one another and even teaming up to create combined offers... Continue reading "Cross-Promote Your Business" Posted by Janet Attard on November 6, 2007 at 11:27 AM | Comments (2)Customize Presentation Folders without Paying for Custom Printing Your business looks more established when all the materials you give clients and prospects are customized with your business name and logo. But ordering presentations folders imprinted with your name is expensive and impractical if you need only a handful of folders from time to time. Here's one way to get the customized look without the expense... Continue reading "Customize Presentation Folders without Paying for Custom Printing" Posted by Janet Attard on November 4, 2007 at 12:49 PM | Comments (0)Use Your Business Card as a Mini Capabilities Brochure Are you making full use of your business card? Make the switch to a fold-over card and you'll be able to do much more than just give out your address and phone number... Continue reading "Use Your Business Card as a Mini Capabilities Brochure" Posted by Janet Attard on November 3, 2007 at 8:58 PM | Comments (0)Hold Free Seminars If your products or services require a significant outlay of cash, your customers will want to gather as much information as possible before they make a purchase. You can help them get that information, and in the process teach them to think of you as a trusted resource by giving free seminars about your industry... Continue reading "Hold Free Seminars" Posted by Janet Attard on November 3, 2007 at 8:47 PM | Comments (0)Keep in Touch with Your Customers Here's an easy way to build sales: keep in touch with your customers on a regular basis. Continue reading "Keep in Touch with Your Customers" Posted by Janet Attard on November 3, 2007 at 8:40 PM | Comments (0)Get To Know Buyers Personally Sales are built on personal relationships. Get to know the people who are responsible for choosing and placing orders for your products or services... Continue reading "Get To Know Buyers Personally" Posted by Janet Attard on November 3, 2007 at 4:07 PM | Comments (0)Call When the Gatekeeper Isn't There Business owners, top executives and buyers often have an administrative assistant or some other person who acts as their gatekeeper, blocking unwanted phone calls and visitors. Getting past that gatekeeper is usually difficult, but not necessarily impossible... Continue reading "Call When the Gatekeeper Isn't There" Posted by Janet Attard on November 3, 2007 at 4:03 PM | Comments (0)Turn Your Fax Cover Sheets into Sales Tools Are you wasting precious advertising space? Find out how to make your fax cover sheets do double duty. Continue reading "Turn Your Fax Cover Sheets into Sales Tools" Posted by Janet Attard on October 26, 2007 at 9:19 AM | Comments (0)Give a Little Thanks to Your Customers With pumpkins grinning at you from retail stores and neighbors' front steps, it's hard to ignore the fact that it's almost Halloween. But all those glowing jack-o-lanterns should remind you of something else, too. It's time to fire up your marketing efforts for the holiday season... Continue reading "Give a Little Thanks to Your Customers" Posted by Janet Attard on October 23, 2007 at 9:23 PM | Comments (0)Low Cost Way to Test Your Ads Big businesses can afford to spend a lot of money testing ads. Small businesses on limited budgets can't. So, how can you know what ads are more likely to work than others? Continue reading "Low Cost Way to Test Your Ads" Posted by Janet Attard on October 18, 2007 at 11:04 AM | Comments (0)What does your customer really want? You'll have happier customers, get more referrals and be more successful if you focus on what the customer wants to buy - not what you want to do or sell. Continue reading "What does your customer really want? " Posted by Janet Attard on October 18, 2007 at 10:51 AM | Comments (0)Encourage Your Customers to Give You Feedback If you want to know how to improve your products to stay competitive or want to know what new products to introduce, your customers can be your best source of information. Encourage them to report their experiences with your products to you and be sure you keep a record of problems they report. Continue reading "Encourage Your Customers to Give You Feedback" Posted by Janet Attard on October 11, 2007 at 10:42 AM | Comments (0)Low Cost Way to Test Your Ads Big businesses can afford to spend a lot of money testing ads. Small businesses on limited budgets can't. So, how can you know what ads are more likely to work than others? Continue reading "Low Cost Way to Test Your Ads" Posted by Janet Attard on October 10, 2007 at 10:05 AM | Comments (0)How To Spread the Word Further Are you getting ready to blast out a press release announcing your new business, new product or some other bit of news you'd like publicized? Before you do, consider this: You may be able to save time and money and get more publicity by targeting just a handful of reporters with your release. Continue reading "How To Spread the Word Further" Posted by Janet Attard on October 3, 2007 at 10:46 AM | Comments (0)Do Your Business Cards Make Your Business A Mystery? You know what your business sells, but would a stranger know what you sell by looking at your business card? Continue reading "Do Your Business Cards Make Your Business A Mystery?" Posted by Janet Attard on October 3, 2007 at 9:23 AM | Comments (0)Is a Trade Show Exhibit Really Worth It? Before you make a decision to exhibit at a trade show, add up all the costs you expect to incur and compare the costs to the benefits you hope to derive... Continue reading "Is a Trade Show Exhibit Really Worth It?" Posted by Janet Attard on October 1, 2007 at 1:07 PM | Comments (0)Improve Your Ad's Response Rate Disappointed with the response you're getting from advertising? Maybe you aren't connecting with your prospects. Continue reading "Improve Your Ad's Response Rate" Posted by Janet Attard on October 1, 2007 at 10:19 AM | Comments (0) |
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