You know what your business sells, but would a stranger know what you sell by looking at your business card? And what about that hot prospect you met at the trade show two weeks ago? When he cleans out his wallet this weekend, will your business card land in the trash because he can't remember who you are or what you do?

If your card has little more than your business name, non-descript logo and contact information, it may not be serving you well. Don't count on generic terms or phrases to be much help, either. After all, Smith & Associates, Consultants could be computer consultants, marketing consultants, or waste management consultants. Barbara's Top Notch Training could refer to sales training, fitness training, or dog training.

Turn your business card into an effective mini advertisement by including a phrase or slogan on it that clearly describes your business. A short description such as

Is a thousand times more useful than Smith & Associates, Consultants.

Read more ways to turn your business card into a workhorse.

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