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Is a Trade Show Exhibit Really Worth It?
by Janet Attard
Before you make a decision to exhibit at a trade show, add up all the costs you expect to incur and compare the costs to the benefits you hope to derive. Be sure to account for booth space, signs, artwork, product literature, press kits, shipping, and for transportation, hotel, and meals for the booth staff. Consider whether you could gain the same benefits for less money through sales calls, direct mail campaigns and other marketing efforts.
Read About Trade Show Do's and Don'ts >>
Posted by Janet Attard
on October 1, 2007 at 1:07 PM
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