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Kick Word Of Mouth Marketing Into Gear

by Janet Attard

Here's an inexpensive way to spread word of your business around in your community or industry: develop comarketing agreements with a few carefully chosen businesses. The ideal comarketing partners are businesses who target the same market, but sell different types of products or services than you do.

Comarketing agreements can be as simple or complex as each company likes. On the simplest level, two businesses (say, a limousine service and a wedding photographer) agree to distribute flyers, brochures, or coupons for each other. In the online world, two businesses in the same industry may feature links to each other or ads for each other on their websites. In more elaborate agreements, each company might sell the other's products, or contribute content to each other's websites.

No matter how they're structured, comarketing can be a valuable marketing tool. About your only cost will be the cost of any brochures, order forms or other documents you ask you comarekting partners to distribute.

More >> Secrets of a Successful Marketing Partnership

Posted by Janet Attard on October 8, 2008 at 8:42 AM | Comments (4)

Comments

Hi i'm dave i was laid off work i am starting up a pressure washing bis. [becouse i have all the tools for it] i do not know how to get bis. to want me or home onwers so i have bean just going to the bis. and just asking them i got one in two weeks of going around in my little town. Sign i need help badly

Posted by: david m reeder on December 5, 2008 at 12:04 PM

Try contacting other types of service people in your area - landscapers, handimen, etc., and asking them if they can refer customers. Give them a fee for each job you do that they find.

Posted by: Janet Attard Author Profile Page on December 5, 2008 at 12:40 PM

Hi i'm dave thank you for that tip. i'm doing that. if anyone else has something that i can try let me know.

Posted by: dave on December 14, 2008 at 11:49 PM

Okay first of all Dave for that kind of company you need to get a lot of exposure. make sure that everybody knows your business. I really recommend reading the book called "The E-Myth Revisited" by Micheal E. Gerber. It will tell you everything you need to know to be a successful entrepreneur.

Posted by: nathan on February 9, 2009 at 8:51 PM

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