Big businesses can afford to spend a lot of money testing ads. Small businesses on limited budgets can't. So, how can you know what ads are more likely to work than others?
The answer is to test your ads on the web before you "set them in stone" in print. If you're planning to mail a sales letter to sell a product or service, test two or more versions of the sales letter on your web site to see which gets the most conversions. You can drive visitors to the pages by purchasing pay per click advertising on Google, Yahoo, MSN and other search engines.
Read More about Testing Ads:
Are You Guessing - Or Testing?
