If so, I've got one word for you: focus.

Marketing, for most small and microsized business, shouldn't be a matter of spreading your business name far and wide. What's important isn't to get hundreds or thousands of people to hear about your business and look at your website.

What you need to be doing is getting your name and your website known to the right people - the people who have a need for what you sell and the ability and desire to buy it.

Start by identifying and clarifying your niche. For example, instead of trying to attract business from any size company that wants a website built, consider which types of sites you are best able to build and which are most profitable.

Look at the size and number of employees your best customers have - or if you sell to consumers, look at what types of customers buy most frequently. If you can see similarities, instead of spreading your marketing net wide, look for new customers who have similar characteristics to those you've identified as being your best customers.

If you take this approach to marketing, your business will become more profitable and your life less frantic.

PS: Need a break from a hectic day? Take a look out our video, The Journey to Success.

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