by Janet Attard
Advertising is no different than anything else in business: to be successful, it has to be planned.
Start by setting specific marketing goals and listing the ways you can reach those objectives. Don't use "increase sales" as your goal; that's too vague. Instead, list "get 25 orders," or "get 100 new sales leads," or "double sales of widgets next month." Set realistic goals based on both the response rate of the medium you will be advertising in and on your own ability to produce the work or deliver the product you sell.
If you haven't advertised before, call a few noncompeting businesses that advertise regularly and ask what kind of response they have gotten from their ads in the media you are considering.
More: Get Marketing Feedback from Your Customers
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Posted by: Leolla Davis on February 25, 2008 at 1:17 PM