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Dress yourself for success

Whether you are a high-priced financial consultant or run an appliance repair service, the way you and your employees dress when you meet customers is important.

A financial consultant who dresses in an expensive suit or business casual clothing will inspire a lot more confidence than one of equal ability who wears a cheap suit or an old shirt that looks like it's been laundered a couple of times too many. Similarly, a copier repair technician who dresses in a clean, neatly pressed uniform is going to be considered more professional, knowledgeable and reliable than one who shows up wearing grease-stained jeans and an old sweatshirt.

Dress is not a substitute for ability, of course. But inappropriate dress will make customers question your ability. Although you may incur some additional costs to dress in a manner that inspires customer confidence, provided you and your employees are skilled, the investment will pay itself back in the form of repeat customers and referral business.

More: How to Make a Great First Impression

Posted by Janet Attard on November 28, 2007 at 9:39 AM | Comments (6)

Comments

Let's not for forget professional grooming. A professional stylist will cut your hair according to your face shape, texture and color. He/she then takes into consideration your daily attire and makes reccomdations based on the "first impression" you wish to make to the individuals whom you serve.

Throw out the Floby and invest in a good stylist who offers an initial consultation that covers all this important information, and teaches you to maintain your professional appearance on a daily basis in between regularly scheduled appointments.

Female professionals should also consult with a professional make up artist to be sure they are not projecting the wrong image, "Less is more". Remember, the ideal face shape for the female gender is "oval" and unfortunately few have been blessed with those genetics. That's where a professional stylist and make up specialist valuable to create that for you then teach you to do it every day.

These principles combined with dressing for success will complete your "first impression package" to leave a lasting impression with whom you do wish to do business.

Dave Lagadi, Former stylist and hair replacement specialist.

Posted by: Dave Lagadi on November 28, 2007 at 11:14 AM

I couldn't agree more. Dress is important. I once applied for a sales position at GM Canada and before going for my interview, I had 5 at their office that day, I visited a good clothing shop and purchased, new suit, shirts, ties and a top coat. I wasn't hired that day but the next day they called me first thing to offer me the job. I came to my interviews looking as if I was the perfect fit for the organization.

Posted by: Richard Fenton on November 28, 2007 at 12:09 PM

I greatly appreciate your idea and that is exactly true to the meaning.The first impression which you form in your first meeting goes a long way with your visitor or your buisiness clientele.
I believe in this old school saying "first impression carries you along way. With my experience , whether your are the company director or the factory technition your first impression made with your dress code will make you 100% buisiness for the future.

Posted by: Neela on November 28, 2007 at 7:17 PM

The Dress code is an answer to good service delivery. an individual who is good looking s/he is very confident and attantion to detail at all time at work and give better service all the time than the one who is not, becuase bieng well groomed increase creative thinking.

Posted by: Thabang on November 29, 2007 at 3:10 AM

Talking about interviews, one who's just out of school and is going for interview for his/her first job might not be able to dress that tastefully. He doesn't have a previous job and most likely cannot afford to dress the best way. What then is your advice for such person?

Posted by: Ayo on December 6, 2007 at 4:00 PM

You don't have to wear expensive clothes. But you should dress as neatly and as business-like as possible. If you have nothing in your wardrobe but jeans and faded T-shirts and can't come up with the money to invest in one interview-appropriate outfit, consider borrowing something appropriate to wear from a friend who wears the same size as you.

Posted by: Janet on December 7, 2007 at 12:10 PM

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