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Do Diligence

by Janet Attard

No, that's not a typo. It's a reminder.

A reminder to stop DOing your business long enough to think about your business and give it a life separate from you.

Let me explain. If you are like most small business owners you started a business doing something you know how to do or learned how to do. Say, something like building websites, or finishing basements, or fixing the plumbing, or doing bookkeeping, or designing and selling T-shirts. Then you discovered you had to learn how to bring in business, so you learned how to do marketing in addition to doing the work or producing the products the business sells. Then maybe you got a little busier and you finally decided you needed to hire one or more employees. But, ooops! They always seem to come to you with problems they run into and need you to do something about.

So, now, instead of you running the business, your business is running you ragged. You're working harder than ever, have more overhead, less time, and little or no more profit than you had in the past.

What can you do?

Start by asking yourself what you shouldn't be doing or shouldn't have to do. If you truly want to run a business (as opposed to giving yourself work to do for an income), you need to systematize and standardize as much of the work as possible. Once your systems are in place and documented and your employees are trained, you will be able to assign things you do to other people, or possibly to a machine.
Once you've assigned a task to an employee, hold them accountable for getting that task done with the minimum amount of hand holding from you.

Take Back Your Time: Focus on What's Important and Throw Out the Rest

Posted by Janet Attard on January 18, 2008 at 9:34 AM | Comments (4)

Comments

This is exactly what our organization will be focusing on this year..."Developing Business Systems."

Excellent information!

You are right on target.

Thanks!

Posted by: Tisha Mosley on January 18, 2008 at 10:41 AM

Right on the money ... simple,to the point and meaningful. Now,the next challenge is executing ... not so simple

Posted by: bob on January 18, 2008 at 12:50 PM

I recommend hiring a virtual assistant to handle the tasks that keep you from doing what you love best.

Posted by: Debbie Lynn Butler on January 18, 2008 at 2:18 PM

This article is a great reminder to myself and other Small Biz Owners who think they need to “Do it all to make it sure it is right”. Following this mindset will only lead to unproductive time and stress…and most likely, less revenue.
I learned quickly after starting my own business that I can’t and shouldn’t “Do it all!” Focus on what you do best…let other professionals help you get the other things done. This also relates to some small biz owners who think they can do PR all on their own. Sure, you can spend time sending out ideas and pitches, but when you hire a PR professional, you instantly create a more professional image of credibility, allowing the PR pro to do all the dirty work and do what they do best, which is to continuously cultivate professional and beneficial relationships with the media. PR pros focus on the media and what is happening in that world every day, all day long. Shouldn’t you be spending your valued hours on what builds your business, such as networking, building customer loyalty, increasing profits, etc? Lord knows that if I focused on my bookkeeping, I’d NEVER have time to pitch my clients 
At a business luncheon a few weeks ago, I sat next to a prominent local magazine editor and small business owner. The business owner found out what the editor did and started to vent about her frustrations with pitching ideas and sending releases to reporters. The editor nodded in sympathy and her advice was to think about hiring a professional to do this work, referenced me as an example, and added that this will free up misunderstandings, protocol and practices many small business owners encounter when trying to “do it all themselves”.

Posted by: Charlotte Risch on January 21, 2008 at 1:04 PM

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