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Previous: Stuck in a rut? By Janet Attard Are you sending customers on their way with nothing except the merchandise they ordered? And, what about products you ship to your customers? Do they arrive with the merchandise, a receipt, maybe a packing slip -- and nothing else? If so, you're losing sales. That's because the easiest sales to make are sales to satisfied customers. To boost your profits at minimal cost, tuck an ad for your products into the package before you hand over (or ship) the merchandise to the customer. If you have an ecommerce site, be sure the insert reminds the customer that they can buy online and that it includes the URL. Your phone number and physical address should also be on the insert. More: Supersize Your Sales through Upselling and Cross-selling Posted by Janet Attard on April 7, 2008 at 9:45 AM | Comments (7) Comments I think telling your customers you have an online site is a great idea! Posted by: patti on April 7, 2008 at 6:01 PM Great idea! Posted by: Jackson on April 8, 2008 at 2:59 AM Very simple ideas. I will apply to my dental care center. For example, whenever people come to clean their teeth, my cashier will give them a leaflet which introduce teeth brightening service. Thank you ! Posted by: Anh on April 10, 2008 at 1:28 AM Janet, Agreed, getting current customers to buy more is, if it can be done, is a plus for any business. However, in trying to reach that goal, sometimes a customer is entices to buy what they do not need or use . . . done in the name of selling more to the same customers. That may turn out to be more negative than the gains by the extra sales. You and I have both seen constant offer of coupons each with an expiration date but soon followed by the same or better offer, but one, get one for $.01 nore, buy one phone get 4 free, etc. Are these needed in order to make more sales or is it that they have become so pervasive in our culture that it cannot be stopped? If one categorizes their customers and products/services into 2 types we come up with: this opens up lots of doors for doing more business. Businesses grow by selling to more new customers and selling more to current customers. The latter can only follow when the former is done successfully. Alan J. Zell. Ambassador of Selling Posted by: Alan J. Zell on April 12, 2008 at 5:19 PM I also have an eCommerce store, and I try to make it a habit to send a "thank-you" card with some sales literature and my business card inside within two to three weeks after the customer receives his order. Posted by: Roxie on April 12, 2008 at 5:32 PM Great post and sound advice. Posted by: Niall Devitt on May 1, 2008 at 7:20 PM |
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Copyright 1999-2012 by Attard Communications, Inc. and by the individual authors. |
Sounds like a great idea, however, how would I incorporate the gift part in my ecommerce, which is mostly dropship? I already do it with my BeautiControl customers if they buy from me. Giving gifts definitely helps to keep the customer happy.
Posted by: Evangeline Samuel PhD. on April 7, 2008 at 3:33 PM