The guide, called Twitter 101 for Business, includes a brief overview of how to use Twitter in general, and tips on how businesses can use Twitter to communicate with customers, get feedback, offer coupon codes, announce new products and point to blog posts or other content on a website.
Twitter 101 for Business also includes a getting started section with more information for newbies, a best practices guide for businesses, and tips for monitoring results from Twitter. Case studies of how Dell, Jet Blue, Teusner Wines, Current Media, TastiDelight and other businesses have successfully used Twitter are included in the 101 guide, too.
There are lots of good ideas plus a list of other resources in Twitter 101 for Business, so it's worth a scan even for people who are already using Twitter regularly.
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