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Previous: Don't promise what you can't deliver by Janet Attard Your business name can help prospects remember you and what you sell, or it can leave them clueless. A name like PlumberToTheRescue will pretty much let anyone who hears about you or has one of your business cards know exactly what you do. But if your name is Bob Smith & Associates, you could be anything from an accountant to a driveway resurfacing company. If you're just starting out, consider choosing a business name that describes your business in some way. Don't get too specific - you don't want to call your photography business Darling Young Portraits if you also plan to solicit business as a business photographer. But do try to get some phrase in your business name that will help prospects remember you and think your business is the best one to call. If you're already using a nondescript business name - say Jones & Company, Inc. - there's nothing to stop you from renaming your business (if the current business name isn't widely known) or creating a unique name for the primary product or service you sell and promoting that unique name. Attard Communications, Inc., for instance, does business under the name BusinessKnowHow.com so that business owners will immediately know it's a business website. More: 6 Mistakes to Avoid When Choosing a Business Name Comments Very true! My business is going through a transition right now from a non-descript, "creative" name (Serious Vanity Music) that will transfer to another area of the business, to something that gets the job done and tells prospects who we are and what we do (Perfect Audio Solutions). I highly recommend to anyone wanting to reinvigorate their business to look at their name and see if it's working! And I LOVE Muddy Boots Landscaping Dreams--it really gives me a sense that you'd do something creative to my yard, and with a good attitude! If you were in my geographic area, I'd love to hire you! Posted by: Dana Detrick-Clark on March 18, 2008 at 8:38 PM |
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You are sooooo correct in choosing a name. I own a small landscaping business and always wondered how anyone could ever remember (or find) "Bob's Landscaping".
So, I chose Muddy Boots Landscaping Dreams. People may not remember the complete name but they sure don't forget "Muddy Boots". I have gotten more compliments on the name than I can count.
Posted by: Linda on March 15, 2008 at 5:16 AM