Are you planning to exhibit at a trade show? If so, be aware that the location of your booth on the show floor can have a significant impact on whether or not the prospects you want stop at the booth.
At some smaller shows, vendors don’t have much choice in where they are placed. But when you do have a choice, get your reservation in early enough to get the best spot you can afford. What are the best spots? According to Skyline Exhibits, the preferred locations on the show floor are “the right side, corner locations and outside perimeter locations. Booths that do not work well include front and center, left side, near the necessities, near columns, stairs and utilities.”
For more information, visit www.skyline.com/tradeshowtips.
