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Direct Mail Research Pays Off
You can spend a lot of money on a direct mail campaign that underperforms, or
you can invest a little time on the front end to research your idea first.
Read more to learn why research is the key to direct mail
success >>
Top Ten Direct Mail Mistakes
In order to make a direct mail campaign work, it’s important to avoid common
pitfalls. Mistakes can be in your copy, your list, and even on what you put on
your envelope. Here are ten common mistakes
people make that sabotage sales.
Supersize Your Sales Letters!
Having trouble getting your prospects' attention? You'll surely get noticed if
you try something unusual, like sending an oversized postcard.
Read more >>
Boost Your Direct Mail Response with a Better
Offer
How's your direct mail program working? Not quite satisfied with your response
rates? Want to kick things up a notch or two or three? It may be as simple as
improving your offer -- which, after all, can account for up to 60% of your
success. Read more >>
Direct Mail That Gets Attention
Are you in fear that your direct mail piece won't get your prospect's attention?
This articles shows you two mailers that grabbed one marketer's attention... and
kept it! Details >>
Increase Your Direct Mail Response Using the
Internet
Want a fast, inexpensive way to test your direct marketing ahead of time? Use
these internet tools to find what works best, then apply what you’ve learned to
your traditional direct marketing, direct mail, etc.
Read more >>
Take Your Marketing to the Extreme
Want a big boost in response and quick sales from your next direct marketing
effort? Then take your marketing to the extreme. Read more
>> Using Direct Mail to Build Business
Looking for new customers? Don't forget about traditional mail. Here are tips to
help small businesses profit from direct mail. Read
more >> Reach vs. Frequency
Which marketing campaign do you think would get better results: the one that
contacts 100 customers one time, or the one that contacts 25 customers four
times? Your expenses are nearly identical for both campaigns, but the results
aren't. Read more >>
Salesmanship, Repetition and Direct Mail
Any salesperson worth his commission check will tell you that landing new
business takes a repeated and concerted effort. This is all the more true with
salesmanship in print. Read more >> |
