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7 Essential Tips for Winning
Headlines
The headlines you use in your direct mail campaign can make or break its
success. The first headline they see will determine whether they even open your
mailing. After that you have to keep their attention, and you've got to
accomplish all this within about five seconds.
Here are seven tips to help you create selling headlines for your direct mail
campaigns >>
10 Tips for Getting Your
Business Letters Read
Since many of us rely so heavily on E-mail, business letters have become special
once again. Yet your prospects won't read just any letter.
Try these ten tips to increase readability.
5 Never Forgets For Sales Letter Success
Chances are, over the years you've had any number of family members, friends and
business colleagues pass along advice or nuggets of wisdom to you with a lead-in
that goes, "Never forget…." Along those lines Ernest Nicastro shares a few
copywriting tips and pointers.
How To Get Your Prospect To Open Your Mail
How's your direct mail program working? Not quite satisfied with your response
rates? Want to kick things up a notch or two or three? It may be as simple as
improving your offer -- which, after all, can account for up to 60% of your
success. This article gives you proven pointers for more
profitable offers.
Killer Sales Letters
Is your sales letter a killer? Or is it killing your business? Find out what
makes a good sales letter and read the latest sales letter makeover by Ernest
Nicastro. Read more >>
How Long Should Your Sales Letter Be?
Your prospects are busy people, so you should keep your sales letter as short as
possible, right? Not necessarily, says copywriting pro Ernest Nicastro.
Find out how a lengthy sales letter can work to your
advantage in this article and sales letter critique.
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct marketing is vital
only if it's done right. It's certainly not as simple as typing a letter, adding
an address and stamp, and popping it in the mail. There are some key golden
rules to making your direct mailings work effectively.
5 Tips for Writing a Good Looking Sales Letter
Do you make it a point to always mail “good-looking” sales letters? You should.
Because good looks are important to your customers and prospects -- and
important to your sales letter’s success. Learn how to
make your sales letters more attractive.
How To Write A Smooth Flowing Sales Letter That
Produces Profitable Results
How well do the thoughts and ideas in your sales letter flow? Does one sales
point smoothly and effectively transition to the next? Get the handle on how to
do this and you’ll start getting better results. Here are
some pointers on how to write a smooth flowing sales letter that produces
profitable results.
9 Effective Headlines And Why They Were So
Profitable
Advertising great David Ogilvy said that unless the headline of your ad sells
your product or service you have wasted 90% of your money. So how can you learn
to write more effective headlines? By studying
response-producing headlines from past ads.
How to Kill Your Sales Letter's Response Rate
World-renowned motivational speaker Zig Ziglar always talks about the importance
of having meaningful, specific goals. It's also a good thought to keep in mind
when writing a sales letter. Fill your letter full of meaty, meaningful
specifics and you'll have a lot more success. Check
out this article for tips and pointers on what NOT to do in your next sales
letter.
Questions That Will Grab Your Prospects' Attention
How effective are your sales letter's opening couple of lines at making the
reader stop and listen to what you have to say? Good questions are effective
tools for doing that. And this article presents three that you can adapt for use
in your next direct marketing effort. Plus, it includes a detailed sales letter
critique. Read more >>
3 Effective Ways to Start Your Sales Letter
Without an effective opening your sales letter will be headed for the "round
file" in a matter of seconds. But craft a good opening -- one that captures your
prospect’s attention and makes them want to read more -- and you’ll have a
fighting chance of success. Details >>
Five Deadly Sales Letter Mistakes
Make sure you avoid these 5 deadly mistakes and you'll greatly increase the odds
that your direct mail marketing effort will get a positive response from your
customers and prospects. Read more >>
The Ten Commandments (Plus Five) of Highly Profitable
Sales Letter Writing
Several key factors are critical to your direct mail marketing success. One of
the most important is the letter. Here are Nicastro's Ten Commandments (Plus
Five) of Highly Profitable Sales Letter Writing. Read more
>>
How to Guarantee Your Direct Mail Gets Opened
Is your outbound mail failing to get the attention of your recipients? Are a
significant percentage of them trashing the pieces without opening them?
Here's a tried and true technique that will get you a
much higher open rate.
Four Score and Seven Years Ago: Copywriting Lessons
From Our 16th President
Abraham Lincoln was not only one of our greatest presidents, he was also the
most skillful writer ever to occupy the Whitehouse. His moving and eloquent
Gettysburg Address contains valuable copywriting and communications lessons for
business people and communicators at all levels. This article points out how you
can apply these lessons to make your copywriting,
marketing communications and business presentations more memorable and
effective.
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