7 Essential Tips for Winning Headlines
The headlines you use in your direct mail campaign can make or break its success. The first headline they see will determine whether they even open your mailing. After that you have to keep their attention, and you've got to accomplish all this within about five seconds. Here are seven tips to help you create selling headlines for your direct mail campaigns >>
10 Tips for Getting Your Business Letters Read
Since many of us rely so heavily on E-mail, business letters have become special once again. Yet your prospects won't read just any letter. Try these ten tips to increase readability.
5 Never Forgets For Sales Letter Success
Chances are, over the years you've had any number of family members, friends and business colleagues pass along advice or nuggets of wisdom to you with a lead-in that goes, "Never forget…." Along those lines Ernest Nicastro shares a few copywriting tips and pointers.
How To Get Your Prospect To Open Your Mail
How's your direct mail program working? Not quite satisfied with your response rates? Want to kick things up a notch or two or three? It may be as simple as improving your offer -- which, after all, can account for up to 60% of your success. This article gives you proven pointers for more profitable offers.
Killer Sales Letters
Is your sales letter a killer? Or is it killing your business? Find out what makes a good sales letter and read the latest sales letter makeover by Ernest Nicastro. Read more >>
How Long Should Your Sales Letter Be?
Your prospects are busy people, so you should keep your sales letter as short as possible, right? Not necessarily, says copywriting pro Ernest Nicastro. Find out how a lengthy sales letter can work to your advantage in this article and sales letter critique.
Making a Hit with Your Marketing Campaign
Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. There are some key gen rules to making your direct mailings work effectively.