Blink--a recent book by Malcolm Gladwell--cites research to support the
concept that a person's face can do more than mirror the individual's mood. .
.it can create a mood for that individual. That is, if you start your day with a
scowl, before long you will become sullen and angry. This, of course, reverses
the most commonly accepted pattern, that the mood comes first, then the facial
response. The moral: Set the tone for your day with a happy, confident face, and
good things are likely to follow.
Well, if our facial expressions impact us that much, how much does our
countenance impact others? Plenty, as you know. How we look to people shapes the
impression we convey. Example: When I speak or direct a seminar, within a couple
of minutes I can identify audience members who are highly interested, along with
those who appear bored, distracted, confused, and sometimes hostile. You can do
the same in conversations and in business meetings.
Remember that the face includes the eyes. Cicero said it well: "The eyes are
windows to the soul." Look away from someone while you are reporting on a work
assignment, and your shifty eyes might suggest you are hiding something. Blink
excessively, and you could appear insecure. More positively, maintain steady eye
contact to reflect poise and credibility.
Beware of frowning. When you are making a sales call, a frown indicates to
your prospect that you don't feel good about the course of the presentation. You
create discomfort for both of you, and lose the likelihood of making a sale.
The most pleasing look: One that fits the tone of the meeting or
conversation, and reinforces your message. Johnny Carson and Bob Hope mastered
the art of smiling and beaming at the appropriate time. They could milk more
laughter out of a joke, even a botched joke, than other comedians could because
of their reinforcing facial expressions. Yet we dislike the speaker who smiles
or smirks when talking about life and death matters. When you break bad news,
you need a solemn face that matches the message.
The next time you're in a social setting, pay special attention to the people
around you. I'll bet the ones you will want to meet are men and women with
animated, cheerful expressions. Likewise, people will consider you attractive,
even think of you as a leader, when you smile, nod in agreement and give other
signs of warmth and openness.
When I coach executives and other professionals, we videotape our simulated
conversations. The taping and the critique that follow pinpoint what my clients
need to improve in their demeanor. Once we have discussed problem areas, we
videotape follow up conversations, to see what improvements we can foster.
So, while you work diligently on the content of an interview, sales call,
meeting agenda and speech, remember to "put your best face forward."
Bill Lampton, Ph.D., helps organizations improve their
communication, motivation, customer service and sales. His speeches, seminars,
coaching and consulting share the practical advice included in his book, The
Complete Communicator: Change Your Communication, Change Your Life! Visit his
Web site:
www.ChampionshipCommunication.com Call Dr. Lampton at 770-534-3425.
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