by Bill Lampton, Ph.D.
Usually, the questioner goes on to say: "I feel awkward enough just trying
to remember my speech. Then the tension escalates when I realize that my
audience members are watching my movements as well as my words."
I understand the uneasiness. I experienced it myself during
my first years of making presentations. As a manager who conducted staff
meetings, trained volunteers, and presided over corporate functions, I
fretted over my discomfort. Eventually, I discovered seven guidelines for
gestures that worked for me, and now for my coaching clients. I'm glad to
share them.
ONE: NEVER PLAN OR CAN A GESTURE
Speakers who plan or can gestures, rehearse them, and then insert them at
the time they seemingly fit their message will resemble robots. They will
appear rigid, inflexible, and out of touch with the audience.
Would you consider planning a gesture for a one-on-one
conversation? Of course not. You just let gestures happen. You gesture when
a hand or arm motion expresses your mood. Follow that approach when you face
an audience. Listeners will consider you genuine and likable.
TWO: CHECK VIDEOTAPE TO ELIMINATE ANNOYING GESTURES
Three years ago I watched videotapes of four one-hour speeches I had given
for a client. Much to my amazement, I noticed a gesture that I wasn't aware
of at all--not terribly offensive as a one-time motion, but it became very
annoying when I did it over and over. Soon I eliminated the problem.
So I encourage you to videotape your speeches, and select what you need
to stop doing. The camera doesn't lie. You can spot flaws and make changes.
THREE: USE GESTURES APPROPRIATE FOR YOU
Yes, we have opportunities to watch highly animated speakers who gesture
with captivating vitality--candidate Barack Obama, evangelist Joel Osteen,
marketing expert Terry Brock, newscaster Kiran Chetry, and success guru Tony
Robbins. We think, "If that works for him or her, I'll adopt that pattern."
You'd be just as mistaken to try to copy those speakers'
fingerprints. Gestures emerge from an individual's personality and
communication style. Follow Ralph Waldo Emerson's advice: "Imitation is
suicide. I must be myself."
FOUR: GESTURE VISIBLY ENOUGH FOR LARGER AUDIENCES
Adjust the range of your gestures to match your audience size. A gesture
you use for a staff meeting of twelve people would hardly catch attention
with an audience of 500, much less have impact.
FIVE: LIMIT YOUR GESTURES FOR TELEVISION INTERVIEWS
To stick within the camera range, gesture close to your body. Otherwise, you
could exceed the lens boundaries.
SIX: PUT YOUR BEST FACE FORWARD
With facial expressions, it's important that you relax enough to enable your
face muscles to correspond with the mood you are feeling. Here again,
videotape helps. You'll learn that a spontaneous smile helps your audience
enjoy your humorous comments.
SEVEN: MOVE AWAY FROM THE LECTERN OR PODIUM
There's a tendency to hold on to a lectern or podium with the same tenacity
of a drowning man holding a life preserver. We fear letting go. What would
happen if we drifted away?
Just this--walking away to another spot frees you to
gesture. Even when I deliver convention keynote speeches, I ask my host to
provide a small table for my materials and remove the lectern. Ordinarily I
wander away from the table about five minutes into my speech, roaming the
audience.
Try these seven gesture guidelines. You will enjoy speaking
more, and your audiences will love to listen--and watch you.