How To Offer Individual Praise Without Undermining Team Efforts
by Carole
Nicolaides © 2002
A lot of discussions lately are centered around teamwork and leadership. This
is especially an issue after all the leadership scandals that have been brought
to light in corporate America this past year. Due to major layoffs, and the loss
of exceptional brainpower, there is a huge need for leaders who possess both a
heart and a sound knowledge base at the same time. The quest is on! Leadership
books outsold all books this summer giving us great insight into the challenges
of companies around the world.
So where do you start when creating a great leader? Everybody seems to start
with teamwork. Teamwork will lead to excellence, which will eventually translate
into better company results. But common approaches to teamwork are lacking. It’s
time for a little innovation! Let’s focus on an approach that happens to shock a
few people. An approach that is quite different than what management gurus have
been preaching for the past 15 years.
If we want people to be good at what they do, love their work, and be proud
that they belong to something bigger than themselves, we need to change our
traditional management thinking. We, as leaders, need to remind ourselves that
people are people and individualism is by no means dead. People still crave
individual praise.
I admit as a leader you are walking a fine line between honoring
individualism and cultivating teamwork, yet the bottom line is that it can be
done. In fact, it MUST be done if you want to recharge your employee’s creative
batteries. People’s morale, faith and most importantly loyalty are so low these
days. As a leader, you need to use a variety of motivational, and inspirational
tactics if you want them to feel self-confident. Without this, you can be sure
that they will not leverage all their potential.
Contrary to some beliefs, individual attention will by no means jeopardize
your work in building an effective team. Think of it as an opportunity to
embrace and inspire individualism without sacrificing the collective effort.
Every one of your people is good at something. Find that “something” and allow
them to shine through it.
How do you walk that fine line between teamwork and individual praise? Here
are a few ideas that you can implement immediately.
Acknowledge that everyone has an ego. People need praise. This is a
proven fact. But how do you “stroke” someone’s ego without destroying your team?
Offer individual praise based on each employee’s contribution to the team. As
you speak casually with your team members, look for opportunities to offer
accolades. An example would be, “Ellen, you amaze me! Your organizational skills
are simply excellent. I don’t know where our team would be without your
contributions.” Another way would be to publicly acknowledge each team member in
meetings. When the team reaches a goal, praise the team as a whole first then
offer a brief statement of how each person’s individual contributions played a
vital role in the team ’s success. In this way, you can boost an individual’s
ego without diminishing the team effort.
Acknowledge the “personalization” of work. No doubt you’ve heard the
saying, “Don’t take it personally. It’s just business.” The truth is that many
people do take business personally. Managers and employees alike are often
offended when their department faces budget cuts, or when their projects are
tabled. However, for all the negative connotations of “taking it personally,” it
really can be beneficial. Encourage your people to take ownership of their work.
And praise them for doing so. This is a form of showing commitment to the team
and the organization as a whole. It is also an outlet for you to offer
individual praise that will benefit both the employee and the team.
People understand things differently. How often have you overheard (or
be party to) a disagreement that ended with the statement “Oh! I’m sorry. I
didn’t understand what you were saying”? Not everyone understands things the
same way. When only team praise is offered, many employees will misconstrue your
actions. Many will think they hold no personal value to you or to the business.
The result? Hurt feelings come into play, and a lack of morale and productivity
seep in. By adding a good dose of individual praise to your management mix, you
can ensure that each person understands their individual value, and their value
to the team.
People communicate differently. While some of your people will draw
personal satisfaction from receiving team acknowledgement, others will feel
undervalued. The reason? People communicate, and receive communication,
differently. This fact is the primary reason for offering both individual and
team praise. Through group and individual communication, all your employees can
receive the encouragement they need to move forward and achieve new levels of
productivity and team unity.
Does this approach sound time consuming? It really isn’t. In fact, you will
most likely eliminate hours of unnecessary work in addressing negative
performances and low performance levels. A quick comment, a short email, or a
three sentence handwritten note all work equally well.
People need individual attention. By creating an environment where each
person can thrive, and by offering assignments that allow them to gain
individual and group praise, you foster a team culture where you and your
employees benefit.
Carole is President and Executive Coach of Progressive
Leadership, offering executive coaching, organizational development consulting
and leadership development training. Improve your business relationships,
communication, team performance and bottom line starting now. Visit
http://www.progressiveleadership.com for more info and to subscribe to her
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