Want to Succeed? Lose a Little
by Rob Spiegel
Novelists Ernest Hemmingway and F. Scott Fitzgerald were discussing the voice
of authority that is necessary for effective fiction. Hemmingway said, “I write
from the authority of success.” Without missing a beat, Fitzgerald replied, “I
write from the authority of failure.”
Hemmingway’s response is smug but true. You can’t learn much from his
observation, though. Fitzgerald’s response rings with unexpected truth. His
bizarre comment has stuck in my brain for 35 years. Can you really gain
authority from failure?
Abraham Lincoln did. Even the briefest biography of Lincoln focuses on his
personal history of defeats. There were so many. Lincoln failed in business as a
storekeeper. He failed at farming. He failed in his first attempt at political
office. When elected to the Illinois legislature, he failed when he sought the
office of speaker. He failed when he sought an appointment to the U.S. Land
Office. He failed when he ran for the U.S. Senate. He failed when his friends
sought his nomination as Vice President in 1856. He again failed in an attempt
at the Senate.
Lincoln is the only U.S. president who holds a patent – he devised a
contraption to get boats unstuck from river sandbars. Once he won his patent, he
failed to get his invention manufactured. When he was nominated to lead the
newly formed Republican Party in 1960, his nomination was a long shot that came
about not because the party leaders were excited about Lincoln, but rather
because the supporters of three other candidates fell into bitter dispute. Yet
at the end of his decades-long series of setbacks, Lincoln emerged as perhaps
our greatest president. He accomplished the nearly impossible task of keeping
the nation from fracturing irreparably during the Civil War.
In an earlier column, I derided the popular notion that “failure is not an
option.” That statement is smug, arrogant and useless. Whether you succeed or
fail is not under your control. A much more helpful notion comes from Winston
Churchill: “Never, never, never, never give up.” The seed of Lincoln’s greatness
didn’t come from success. It came from his willingness to keep trying in spite
of repeated failure.
In the 1980s, IBM did a study of its internal managerial accomplishments. The
idea was that if the company could identify the source of its successes, it
could encourage more success. The result of the study was that the managers who
accomplished the most also had the longest history of mistakes. As a result,
company executives concluded, “We need to encourage our managers to make more
mistakes.” The results are simple. Those who tried new approaches were those who
accomplished the most. They were also making the most mistakes because they were
trying new things.
A study of sport fishing with live bait versus lures found that the real
differentiator in fishing was not the type of bait or lure used, but rather the
amount of time the line was actually in the water. Those who fussed with their
equipment – with the line out of the water – caught fewer fish than those who
actually kept their lines in the water.
I have a lot of writer friends. Some have succeeded, some have not. Those who
succeed have three things in common: they finish what they set out to write,
they send it out to publishers, and they’re willing to take countless rejections
along the way. Those writers who have not succeeded tend to have far fewer
actual rejections than those who succeed – they tend to shy away from rejection.
In his infinite wisdom, Tom Waits said, “Fishing for a good time starts with
throwing in the line.” I think I’ve made my point. The most common barrier
between people and their dreams is fear of failure. If you want to accomplish a
big dream, you will fail. Yep, and it will probably be both painful and
embarrassing. You may let friends and loved ones down in your failures. If
they’re worth anything, they’re cheer as you get back up and give it another
shot.
Rob Spiegel is the author of Net Strategy (Dearborn)
and
The Shoestring Entrepreneur’s Guide to Internet Start-ups (St.
Martin's Press). You can reach Rob at
robspiegel@comcast.net.
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