QREATIVITY: Revolutionary Ideas Come from Ridiculous Questions
By Scott Ginsberg
author of
The Power of Approachability
Every creative business idea begins with a question.
A question that grabs attention. A question that might sound ridiculous at
the time. A question that propels a wrecking ball of through the walls of
ordinary thinking. But still, a question that makes every person in the room
stop what he’s doing, sit back in his chair, stare off into space and say, “Huh.
Now that’s an interesting idea...”
What is QREATIVITY?
QREATIVITY is creating something out of nothing by asking BIG questions.
This idea of question-based creativity has evolved through centuries of study
from around the world. “One who asks a question is a fool for five minutes; one
who does not ask a question remains a fool forever,” says the ancient Chinese
proverb. In the same light, E.E. Cummings once said, “Always the beautiful
answer who asks a more beautiful question.” And Voltaire is famous for his
words, “Judge a man by his questions rather than his answers.”
However, in the last few hundred years, other creative powerhouses like
Einstein, Edison and De Bono went on to perfect question-based creativity with
various techniques and experiments still used by businesspeople around the
world.
But sometimes, businesspeople need to ask bigger questions. Questions that
push an ideas to their very limits. Questions reminiscent to Kant’s
Universalized Maxim which states “Act as if the maxim of your action were to
become by your will a universal law of nature."
In other words: what if everybody did it?
Here are some excellent examples of businesspeople - some of whom became
businesspeople unexpectedly - because they asked universalized questions to
spark their QREATIVITY.
What if I met everyone who shared my same name?
Dave Gorman was a stand up comic from London who decided to search the world
for other people named Dave Gorman. While it began as a whim discussed over a
pint in a pub, Dave’s adventures of searching for his “namesakes” led to books,
television shows, DVD’s and a traveling concert tour across the world. Talk
about an interesting career! Check out
www.davegorman.com.
What if I always said yes to everybody and everything?
Danny Wallace was a television producer who met an estranged old man on a bus
who told him three words that changed his life: say yes more. So he did. In
fact, he didn’t just say it more, he said it ALWAYS. To EVERYTHING. For 6
months! And it changed his entire perspective on life, helped him meet his
future wife, and of course, inspired him to write a hilarious book called The
Yes Man. Danny is now somewhat of a superhero around London. Check out
www.dannywallace.com.
(Interestingly enough, Danny Wallace was Dave Gorman’s old roommate. Guess the
QREATIVITY acorn doesn’t fall far from tree!)
What if everybody wore their Lee jeans on the same day?
In 1995 somebody at Lee Jeans asked this question. 10 years later, Lee National
Denim Day is the world's largest single-day fundraiser for breast cancer. On one
Friday in October, National Breast Cancer Awareness Month, Lee Jeans encourages
millions of people nationwide to slip into their favorite jeans and make a $5
donation to the Susan G. Komen Breast Cancer Foundation. Since 1996, Lee
National Denim Day has raised more than $52 million for breast cancer research,
education, screening and treatment programs. To learn more, check out
www.lee.com.
What if everybody in Seattle read the same book?
It’s doubtful that either Nancy Pearl, executive director of the Washington
Center for the Book at the Seattle Public Library (WCB), or Chris Higashi,
associate director for WCB, realized just how influential an idea they had
conceived when they launched "If All of Seattle Reads the Same Book" in 1996.
Today, over 50 cities, counties, or states have begun programs that encourage
communities to read the same book at the same time and then to discuss it in
numerous venues. For more information, check out
www.bookweb.org.
What if everybody donated just one dollar to cancer?
You’ve seen those ubiquitous yellow bracelets on the wrist of your friends,
family members, politicians, athletes, even rock stars and actors! And all those
people did was donate one dollar to cancer through The Lance Armstrong
Foundation. Founded in 1997 by cancer survivor and champion cyclist, Lance
Armstrong, the LAF provides the practical information and tools people living
with cancer need to live strong. Not to mention, their initial campaign was
recorded as one of the most successful in history, raised millions of dollars
for cancer awareness, and even started a wrist band fad that will probably go
down as one of the most memorable trends of the new millennium. Go to
www.livestrong.org.
What if every customer was always greeted at the door?
Leave it to Sam Walton when it comes to QREATIVITY. Not only was he the pioneer
of employee nametags, but he changed the entire customer service process by
introducing a church-style icon to retail stores: greeters. You’ve no doubt had
a conversation with one of these people – probably sometime in the last month!
According to www.walmart.com,
greeters are the front-line “soldiers” of the company, and prove that people and
customer service make the difference in building customer rapport.
What if I wore a nametag all day, every day – for the rest of my life?
This is single most important question I ever asked myself. It was November
2nd, 2000, and I was wearing a nametag for a seminar. And I thought, hmm…what if
I just kept this thing on my shirt every day? I wonder what would happen…
Five years, two published books, 80+ articles, over 100 speeches and
I-can’t-remember-how-many interviews later; I’m still wearing that darn nametag.
Every single day. And I love it. So much so that I got it tattooed on my chest!
And it’s the validation for my existence, the most fun I’ve ever had and,
interestingly enough, how I make a living.
That’s QREATIVITY.
And so, I ask you: what BIG question could YOU ask today to spark your
QREATIVITY?
© 2005 All Rights Reserved.
 Scott Ginsberg is a professional speaker, "the world's foremost field expert on nametags" and the author of
HELLO my name is Scott and
The Power of Approachability. He speaks to companies and associations who want to become UNFORGETTABLE communicators – one conversation at a time. For booking or more information, go to
www.hellomynameisscott.com.
Buy The Power of Approachability from Amazon.com
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