High Performance Mastery: Top 7 Principles For Transforming Your
Business From Mediocre To Great
by Denise Corcoran
In the words of motivational speaker, Les Brown -- "You don't have to be
great to get started, but you do have to get started to be great." Where do you
start to transform your business from mediocre to great?
Below are your top 7 essential ingredients for cultivating greatness within
your own business:
1. Know What Your Business Stands For And Live Those Values.
More than ever, today, customers don't just ask "what products do you
offer?" They also ask "what values do you stand for?" What values does your
business stand for? What practices have you developed to live those values
daily?
2. Know Your Compelling "Why."
Viktor Frankl, the great Austrian psychiatrist, said it best: "Success, like
happiness, cannot be pursued; it must ensue ... as the unintended side effect of
one's personal dedication to a cause greater than oneself." For what
"transcendent" purpose does your business exist? How does your business make a
difference in your customers' lives?
3. Always Seek The Edge.
In 1954, Roger Bannister did the seemingly "impossible" and ran the first 4
minute mile. When asked how he did it, he said "It's the ability to take more
out of yourself than you've got.'" How can you "take more out of yourself than
you've got" to achieve the seemingly impossible in your business?
4. DARE TO BE DIFFERENT.
Contrarians are the change agents in the business world. These wealth-building
businesses are not simply "executing better" -- they're radically changing the
rules of the success game in their field or industry. Where in your business can
you break the rules? How can you set yourself apart from the crowd in your
industry?
5. Find Models Of Greatness.
Within every industry, every geography, every career path, there are examples of
greatness everywhere. Find those people, those businesses that inspire you the
most. What is it about them you would like to emulate? What changes can you make
today to be like them?
6. Know The End In Mind.
Great businesses **decide** their future. They are not dictated by it. They know
exactly where they want to be, by when, how, and then persist in getting there.
What decisions have you made about your business future? What do you need to
decide differently in order to have a great outcome?
7. Commit To Personal Greatness.
Your business is a direct reflection of where you are at. It only grows as
quickly as you do. To build a great business, you must commit to your own
personal greatness. How do you define personal greatness for yourself? What
changes can you make to unleash your own greatness?
Denise Corcoran, a business and leadership coach and CEO
of The Empowered Business(tm), has 31 years experience as a business coach,
consultant, and former corporate executive. Subscribe to her monthly ezine,
The Empowered Business(tm), at
http://www.empoweredbusiness.com/Newsletter_signup.html.
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