In today's business world it is not uncommon for many sales people to work
from a home office. At first this may seem like a great opportunity, however, it
does create some unique challenges. One of the biggest obstacles is the number
of distractions that can take us away from our work and prevent us from
achieving our objectives.
When you work from a home office it is easy to get distracted from work,
especially if it is work that you do not particularly enjoy like prospecting or
cold calling. Watering the plants, running errands or even doing laundry can be
a welcome change from the daily drudgery of selling. And, if you have young
children, the number of distractions increases dramatically.
I, too, work from a home office and have had to deal with this challenge.
Here are a few ideas that can help manage these distractions and improve your
productivity.
Set specific "business" hours. This is particularly important if you have
young children. It can be very difficult for children to understand that they
can't disturb us while we're working. If you have an office, close your door and
place a do not disturb sign on it. This is particularly important if you are
making client calls because it prevents family members from inadvertently
barging in on you during a critical call.
Use a "to do" list-everyday. Having a list of what you need to
accomplish each day can help keep you focused; otherwise, it becomes too easy to
do other things around the house. If you know that you need to accomplish a
certain number of tasks by the end of the day, it can prevent you from getting
distracted during the day. One of the challenges with this is that household
duties or running errands are more enjoyable compared to work we have to
complete. However, I have frequently found that once I get involved in my task,
the desire to do something else fades.
Set deadlines for the projects you're working on. Although I don't
have anyone holding me accountable to these deadlines, it find that this
approach can help keep me on track. You can also share these deadlines with
other people to help keep yourself focused especially if this type of
accountability works for you.
Give yourself permission to relax from time-to-time. It's okay to
allow yourself to get distracted once in a while. As long it's not a regular
occurrence, you don't have to worry too much about it. However, if your
relaxation time overtakes your work time, then you need to reconsider your
priorities.
Share your goals and objections with a group of advisors. This type of
accountability works well for many people because they know they will have to
report their progress on specific projects.
Recognize that the results you achieve are a direct result of the effort
you put into your work. When I first started my private practice, it was
easy to put aside work and do chores or run errands. In my first year, I treated
work like a part-time job, clocking an average of 20-25 hours per week. When I
evaluated my results at the end of the year I realized I couldn't afford to
maintain this mentality. So I started working more. And, I got better results. I
eventually learned that the more effort I put into my work, the better results I
achieved in terms of the revenue and income I generated. This made it easier to
avoid the distractions and focus more on my work.
Lastly, you can try an approach I learned from Brian Tracy many years ago.
When you find yourself procrastinating on a particular task or project, repeat
the following three words to yourself over and over. "Do it now." This can be a
great way to prevent yourself from getting distracted by other things you would
prefer to do.
Distractions are sometimes positive. A break away from work can clear your
mind, give you the opportunity to refresh yourself, and increase your energy
level. However, it is important to remember that you have a responsibility to
yourself and your business to limit these distractions.
Copyright 2006 Kelley Robertson, All rights reserved.
Kelley Robertson, President of the Robertson Training Group,
works with businesses to help them increase their sales and motivate their
employees. He is also the author of Stop, Ask & Listen – Proven sales techniques to turn browsers into buyers
. For information on his programs, visit
his website at
www.RobertsonTrainingGroup.com.