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Internet Business
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Building and Managing Your Reputation on FacebookBy Hostway Creating a Facebook page for your business can enhance your reputation online and give you another channel for finding and building relationships with influential bloggers, editors and reporters in your industry. In short, it’s a great tool for publicity. Managing Your Public ImageAs a business, you want your Facebook page to be searchable for the general public. That means you’ll need a plan to make a good impression and build a positive image of your business in visitors’ minds. Here are some tips to get your Facebook campaign off to a good start:
Building RelationshipsOne benefit of using your personal Facebook page for your business is that you can build relationships with members of the media who may want to write about you or your business because personal pages allow you to connect with other users while business pages don’t. Facebook is a great way to pitch a story to a journalist. Facebook has plenty of pages for journalists. By visiting each other’s pages, you and your contacts can learn about each other and build a relationship. Once you’ve developed a relationship with a reporter or blogger, you can pitch stories that may be of interest. It’s important to note that it starts with a relationship. Just as you wouldn’t launch right into a pitch in person, it’s not polite to do so online either. Hostway Corporation helps small- and medium-sized businesses increase sales with innovative Web hosting packages that include an easy-to-use Web site builder, a built-in mechanism for driving traffic and an email marketing platform. Founded in 1998, the company currently serves more than 600,000 customers across the globe and operates over 250,000 square feet of state-of-the-art data centers with a direct presence in 13 countries, 17 worldwide operation centers and more than 700 employees.
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